Phoenix Assurance unveils new website to enhance interaction with customers




Phoenix Assurance has unveiled its business outline after one hundred years of service in the Kenyan market. The development is accompanied by a refreshed company image and a new website which is a key business driver for the firm as customers can now receive quotations, buy products and file claims online.

During the launch, Commissioner of Insurance Regulatory Authority, Sammy Makove said “We should leverage on these new technology systems to be more profitable in this insurance market. We are proud that Mauritius Union was able to partner with Phoenix locally and we encourage them to continue doing so in order to add more value to our economy.”

(TOP: Phoenix Assurance MD Kris Lutchmenarraidoo (R) gives Commissioner of Insurance Regulatory Authority, Sammy Makove, a tour of the revamped Phoenix website during the launch that took place in Nairobi. Overlooking is Phoenix Chairman Dominique Galea (L).

The firm is rebuilding capacity to improve customer experience through better platforms of communication and consumption of insurance. The new website is aimed at easing communication with customers and their stakeholder, while improving interactivity with the public and simplifying the course of transactions. This is as a result of the demand for better customer experience from most service providers.

According to Phoenix Assurance Managing Director – Mr. Kris Lutchmenarraidoo “There is renewed energy in our new partnerships and we have reconstituted the board as well. Having been of service to the African market for more than a hundred years, there was a need to employ new avenues to meet our customers demand.’’

Phoenix Assurance is allied to Mauritius Union Assurance Company Limited (MUA). MUA is the second largest Insurance Company in Mauritius listed in the Stock Exchange of Mauritius since 1993. The Company was established in 1948 and has over 1,800 shareholders presently. The Group employs over 450 staff, and has about 70 agents, 8 accredited agents and 9 branches.




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