Reggae fans can now access Bob Marley’s music via mobile app




 

Bob Marley fans from all over the world can now listen to his wide collection of music for free exclusively on the official Bob Marley Music app.

The Bob Marley Music mobile app, was first launched in early December 2015 and an updated version released on March 22, 2016, enables users to listen to uninterrupted music online or offline, get real time artist updates in our alerts page, swipe photos up for the lyrics and left or right for more exclusive pictures and visit the Bob Marley official Facebook, Twitter, Instagram and YouTube pages, directly from the app.

It also allows the user to earn ‘Hearts’ which can later be redeemed for exclusive content and features the Articons section from where users can send customised Bob Marley emojis on all chats. Its In-App Search & Browser feature enables a user to do anything online without leaving the app.

The app is an initiative between Hope Road Merchandising, the worldwide property rights owner for cultural icon Bob Marley, and EscapeX – the Hong Kong-based tech startup.

The app is available for free download for both Android and iOS users and also includes photographs, lyrics and other unique Marley content.

Speaking on behalf of the Marley family, the singer’s daughter Cedella Marley says, “The EscapeX platform offers people a way to experience Bob Marley’s music and other content from Bob Marley in a way it has never been offered before. Bob Marley reaches people across the globe and in a lot of international territories where most of these people can’t afford to pay for the content. We love the fact that this app gives those people access for free.”

The app contains the Marley album Exodus, one of the most legendary albums in Marley’s catalogue, under license from Universal Music Group. Exodus was named Time magazine’s most important album of the 20th century and features the famous anthem “One Love.”

EscapeX and the Marley family were brought together by EscapeX Chief Creative Officer Duwayne “DaDa” Mills, a former Vice President of A & R for Epic Records and a partner at D.A.S. Communications. “Bob Marley spoke of ‘One Love’ and one heart and EscapeX gives people hearts as a reward for the time they spend on the app,” Mills says. “Bob Marley also spoke of freedom and liberty for all, and EscapeX offers the people content for free. This platform is in a lot of ways aligned with some of the messages that Bob Marley preached to the world.”

As part of a global year-long celebration marking the 70th anniversary of Marley’s birth, many of his most popular hits will be rolled out on the app, along with photos, interviews, and video footage. Once fans install the mobile app they’ll enjoy a direct channel of communication and distribution with the Marley family and easily access the future stages of a planned multi-tier rollout.

Marley’s app offers the first stage of the release already unlocked. As Mills noted, users earn reward points called “hearts” for spending time listening to music and enjoying content on the app, which can then be redeemed to unlock additional music and more, including Bob Marley emojis, Articons, wallpaper, and other merchandise. In the near future, users will be able to use hearts to make charitable donations to a number of organizations directly through the album app including the family’s own Jamaica-based charity, the Bob Marley Foundation.

Headed by mobile technology experts and entertainment industry leaders, EscapeX develops advanced mobile solutions to provide celebrities and social influencers like athletes, actors, models, comedians, and other creators with a direct connection to their audiences, greater control over their content, and monetization of social engagement through e-commerce and in-app advertising.




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