By Walingo Chiruyi
It’s been a tough year for Multichoice Africa. Our markets have suffered as a result of commodity and oil price weakness, coupled with the huge devaluations of local currencies. Most of MultiChoice’s costs are incurred in dollars forcing us to pass through price increases in 2015. Nevertheless, we continue to take financial strain.
But we are not alone! Our subscribers, our biggest asset, are suffering. So we are going to do our bit. We’ve decided to absorb some of the pain and not impose a price increase on any of our DStv bouquets in April as we usually do. Barring any further external economic shocks, we do not anticipate a price increase in 2016.
Subscribers are the reason we exist, so we commit to bring you the best possible content at the most affordable price. We want you to have a great in home viewing experience and the best local and international television entertainment.
We started this journey last month when we launched two new SuperSport channels in order to bring the EPL, La Liga and the EURO 2016 tournament to DStv Compact subscribers and we are not stopping there. This April, DStv channels will showcase the best and latest upcoming new seasons of popular series including the highly-anticipated Season 6 of Game of Thrones starting on M-Net Edge, Express from the US, along with the brand new telenovela, Hush, on Africa Magic Showcase and The Voice: Nigeria. Subscribers will also be spoilt for choice with a variety of local and international entertainment shows available on their DStv bouquets including a new telenovela on Zee World, East Meets West while a ‘Wedding Season’ film marathon theme on Universal channel will warm viewers’ hearts with its selection of romcom titles. More themed film marathons await on Studio Universal where ‘Manscape’, ‘April Fools’, ‘Getting Away With it’ and a Steven Spielberg marathon will provide plenty of laughs and thrills.
Hollywood’s glitz and glamourous stars will be showcased on E! Entertainment with the return of #Richkids Of Beverly Hills and the premier of LA Clippers Dance Squad. Get a front row view of your favourite stars as they walk the red carpet at the star-studded Black Girls Rock 2016 on BET and the 2016 MTV Movie Awards on MTV Base. Football fans on DStv Premium, Compact Plus and Compact are also in for a treat with live EPL, La Liga and EURO 2016 tournament action on SS3, SS5, SS11 and SS12 with the Spanish side gearing up to showcase the anticipated El Clasico match between Barcelona and Real Madrid on 3 April.
(Mr Walingo Chiruyi is General Manager, MultiChoice Kenya)