Huawei Technologies has signed a partnership deal with leading mobile phones retailer FoneExpress in a retail expansion plan aimed at increasing its coverage and market share in Kenya.
The partnership is part of a wider plan that will see the devices giant expand its retail and reseller businesses to cover the whole country.
Speaking during the signing of the partnership deal, General Manager, Huawei Devices Kenya Mark Hemaobin said the deal will enable the company to reach out to middle level and premium customers hence boost the market share across over 100 shops countrywide.
Huawei is keen to providing quality and affordable smartphones to as many Kenyans as possible. For us to meet our business goals and also increase our local smartphone market share from the current 13 to over 25 percent this year, partnerships like this will be key for us,” he said.
As part of the deal, Huawei devices will be selling in all FoneExpress in Nakumatt, as well as Tuscom in Tuskys, Naivakom in Naivas, and PhoneLink in Major shopping malls and retail outlets across the country.
FoneXpress Service Director, Brenda Okwiri said the partnership will enable the company to bring Huawei devices to its customers in the region, as yet another choice in the company’s portfolio of International Brands in a vibrant mobile device industry.
She said. “This initiative is part of our commitment to offer customers a wider variety of original smartphone brands, and serves as an endorsement of the Huawei brand and product range. We will work closely with the Huawei team to offer our customers’ value-for-money and essential after-sales support that will also be mirrored on the back-end as a dedicated newly appointed Authorized Service Centre.”
Currently, Huawei Device Kenya is selling devices through business to business partners like Safaricom, Airtel and Orange. The firm also opened a new flagship shop at Garden City Mall and will be looking to set up additional shops in key towns in Kenya this year.
The new business strategy will also see company sign up more resellers and retail partners throughout the country as the firm looks to ensure that Huawei devices are readily available to existing and potential customers.