Orange launches Cube, an internal challenge for staff


Orange Group has launched Cube, a new challenge whose main objective is to create a collective digital dynamic built around the company’s values that will help employees gain a better understanding of Orange’s strategy.

Through the challenge, employees from all over the Group will be able to connect with each other in a friendly and entertaining way. Cube provides a perfect illustration of Orange’s ambition to building a company model that is both digital and caring.

Already available on the intranet, the internet and from a smartphone and tablet application, Cube’s three main principles are to challenge colleagues through a quiz on the Essentiels2020 strategy; create familiarity with the universe of the new brand expression presented in 2015 by unlocking the six arcade game levels and to multiply the opportunities for colleagues of all participating countries to win points and go to the finals in June.

The first phase of the challenge is an individual one lasting five weeks. Each player can challenge other participants live or almost live.

The second phase of the challenge involves a team and lasts three weeks. The 7,000 best players from phase 1 are divided into 1,400 teams of 5 people.  The teams are mixed gender and representative of different countries. They have to meet two collaborative challenges: come up with a team name and create a customized animated clip. Each team member continues to participate individually in the quiz, with the points they win credited to the team.
The two best teams will face off during an exceptional event in June, the Grand Final.

All of the Group’s 156,000 employees worldwide can participate in Cube. The digital platform is available in English, classical Arabic, Spanish, French and Polish.