Orange today launched its new sponsorship platform – Orange Sponsors You. While big brands focus their attention on star players, Orange Sponsors You takes an alternative approach, focusing instead on the fans because Orange believes the fans are the real stars whose support and passion are what make events like the UEFA EURO 2016 great.
Starting with its sponsorship of the UEFA EURO 2016, the ambition is to give fans the recognition they deserve by putting them centre-stage, turning the spotlight on them whilst simultaneously rewarding them for their passion.
UEFA EURO 2016 will be Orange’s biggest global sponsorship activation to date, offering over 3,000 match tickets to reward fans for their passions; over 700 match tickets for employees to get in on all the action; over 200 VIP experiences for fans to attend warm-up games in France while over 20 of the ultimate fans from across the globe will also win a trip to watch the final at the Stade de France.
The promise of Orange Sponsors You is to be accessible so that everyone can feel involved, participating and not just watching. Launched through local country offers, Orange customers, including business customers, will get special offers such as internet options, data bundles, mobile TV, free calling and more, ensuring that everyone has something to celebrate, whatever the result.
In France, Orange will empower its customers with more internet to allow them to view matches on their mobile and tablets, and is creating a special edition roaming offer designed for visitors to France. Orange Holiday Europe, specifically for UEFA EURO 2016™, will include twice the usual offer in terms of Go, calls and text messages. Elsewhere across Europe, Orange countries are developing unique offers, such as offering free GB of mobile data with every goal scored in specific matches, or free movies to download every time a favourite team wins.
Béatrice Mandine, executive vice president for brand and communications, Orange, commented: “UEFA Euro 2016 will be a proud moment for France, and for Orange. For us, Orange Sponsors You is an opportunity to go beyond badging and connect people with their passions. This is what inspires us and will help us to create a legacy we can celebrate long after the event has taken place. UEFA EURO 2016 is just the start.”
Starring in a global TV campaign and launching from May 29 across 28 countries, Orange has signed up famous French footballer, Zinédine Zidane, to send his scouts to scour the globe to help Orange to find the world’s biggest fans.
This global advertising campaign, combined with a fully immersive 360º film launching on a dedicated website, will help Orange Sponsors You to recruit from all across its footprint over 20 of the ultimate fans and bring them on a trip to watch the final match at the Stade de France.
Every night during UEFA EURO 2016, Orange will use the Eiffel Tower as the surprise centrepiece of the Orange Sponsors You campaign. Fans on social using #OrangeSponsorsYou will influence how France’s iconic landmark plays its part in the celebrations. More details will be announced in the coming weeks.
Exclusive to Orange, and starting from the opening game, Orange is launching Fan of the Match. Mirroring the concept behind ‘Man of the Match’, Orange is setting out to find the fan who has stood out most from the crowd and shone from the stands. One fan at every match will be singled out as our ‘Fan of the Match’ and their fandom will be officially celebrated.
At the Fan Zones in six cities (Lyon, Paris, Lille, Marseilles, Bordeaux, Toulouse), fans will benefit from open spaces created on the booth for video gaming, watching some matches in UHD as well as autograph signing sessions with guests from the Team Orange Le 12ème homme. Orange is also creating special celebration boxes on Orange booths where fans will have the chance to experience the latest technology innovations including virtual reality experiences.
Béatrice Mandine, executive vice president for brand and communications, Orange, commented: “Euro 2016 will be a proud moment for France, and for Orange. For us, Orange Sponsors You is an opportunity to go beyond badging and connect people with their passions. This is what inspires us and will help us to create a legacy we can celebrate long after the event has taken place. UEFA EURO 2016 is just the start.”