Over 600,000 calls made to Airtel TRACE Music Star talent search


With 2.3 million calls made in its previous season, the Airtel TRACE Music Star (ATMS) talent search is the biggest music competition to ever take place in Africa. The number of contestants surpassed European and American talent shows such as “The Voice” and “Idol”.

The Airtel TRACE Music Star talent search is in full swing with over 600,000 calls registered from aspiring and ambitious singers to be groomed and mentored by US international Pop/R&B superstar Keri Hilson in Atlanta. The sensational Hilson, an award-winning composer/producer and singer/songwriter, famous for her smash hit “Pretty Girl Rock” is a three time Grammy nominee who has written songs for artists such as Britney Spears, Jennifer Lopez and Mary J. Blige.

(TOP: From Left- ATMS Season 1 winner Benjamin Webi, Airtel Kenya CEO Adil El Youssefi, Senior V.President  for TRACE E.Africa Steve Agutu and Airtel Kenya MD Levi Nyakundi during ATMS Season 2 launch).

Keri says; “It’s truly an honour to help unearth the raw talent out of Africa. I look forward to working with talent and ensuring that they are set on the path to stardom.”

So, you fancy yourself Africa’s next music superstar? Before you Call. Sing. Win … here are pearls of wisdom from Keri Hilson making for the perfect winner – be professional – look good – inspire yourself – spark your creativity – know what you want – work your craft – the time to live your dream – is NOW!

“Respect is essential, for your peers and your supporters. Never lose the passion and keep pushing yourself to greater heights,” Hilson advises.

To enter the trailblazing ATMS is simple. All you have to do is to dial a dedicated number for your participating country, sing and record a song. Then share – share – share with the viewers and fans to select you as the local winner to represent your country at the Grand Finale held in Lagos, Nigeria in June 2016.