Metra Group to distribute NEC Display Solutions in Egypt


NEC Display Solutions Europe has signed a distribution agreement with Metra Group to set up a network of partners for its display business in Egypt with a focus on adding customers working within the government and public sectors. At a special event to launch the partnership, NEC and Metra hosted over 200 people to announce the partnership and to show how the rapidly expanding applications for professional displays can enhance efficiency, profitability and profile of the channel and end customers alike.

NEC offers a comprehensive display technology portfolio and is seen as a trusted advisor and total solutions provider addressing many different vertical industries in need of professional display technology. Through the partnership with Metra, NEC will introduce a range of solutions from large format interactive displays for business, entertainment and retail, control room systems for security and network monitoring to the latest in DCI Compliant Cinema projectors.

Ziad Aboras, Country Manager for Egypt at NEC Display Solutions in the Middle East, said, “Metra Computers is one of the Middle East’s oldest and largest wholesale distributors of IT products, with an impressive 30-year history serving as a value-added distributor to the reseller channel. We are very pleased to have them on board as a strategic partner to help us expand our footprint in Egypt and to support the growing number of projects in the government and public sectors.”

Aboras continued, “NEC, established in 1899, has a long history of servicing the specific needs of professional, corporate and government customers. Today, NEC has one of the broadest display solutions portfolios in the industry and crucial to our vision to deliver total customer solutions is a successful channel and solution partner network, supported by professional services and support capabilities.”

Metra Group and NEC Display Solutions successfully hosted the event to have special meetings with both potential partners and customers.

NEC Display Solutions Europe has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world’s leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe.

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.