Gor Mahia FC to launch mobile phone-based lotto to spur revenues


In order to increase its revenue streams, despite having a shirt sponsor in SportPesa for the next five years, Gor Mahia FC is working on plans to launch a mobile phone-based lotto (or lottery) scheme.

Currently, the club has a Kshs 65 million shirt sponsorship deal with sports betting firm SportPesa.

However, to further net in more revenues to Kenya Premier League’s defending champions, the club’s official website yesterday quoted club chairman Ambrose Rachier stating that plans were underway to launch the scheme dubbed ‘GOMA LOTTO’ by July to raise funds that can help the club in a number of ways.

(TOP: Screenshot of the official Gor Mahia FC app on Google PlayStore).

“Through the club’s investment wing, we thought of many ways on how we can better the club and one of them was a lottery project that can steer us to the next level. We have a sponsor yes, but we should be innovative enough to generate extra revenues to develop the club or make it even better. We are set with the plans and we will be doing an official launch by July,” Rachier told Gor Mahia FC website.

According to the article, the GOMA Lotto project is owned by the club and all legal process was followed to acquire the license from the Betting Control and Licencing Board. Rachier stated that that their main goal of the initiative is to develop football by supporting the youth team, better the welfare of the team and develop club facilities.

“We followed the right legal channel to acquire the license from the Betting Board and we commissioned a company to offer the services because we don’t have the capacity to run the project. Our aim is to support the youth team and to improve the welfare of the team in general through funds raised from the gaming. All the funds raised will be accounted for because all records will be available,” the chairman added.

“The biggest aim is to improve to status of the club through better facilities like owning a training ground and possibly having our own stadium which will place us in a better place. Developing our standards of football by nurturing young talents too is among the top priorities and the funds raised from the lottery will help us a great deal in achieving such goals,” added Ngala.