Sam Chappatte new Jumia Kenya MD as Parinaz Firozi leaves the company




Jumia has named Sam Chappatte as the new MD for its Kenyan operations. Prior to his appointment, Sam was managing Jumia’s New Countries, overseeing operations in six countries; Ghana, Uganda, Cameroon, Tanzania, Senegal and Algeria. He replaces Parinaz Firozi who is leaving the company after two years of service.

Outgoing MD Parinaz Firozi said, “It has been a hugely rewarding and exciting part of my life. It has taken a lot of energy, learning and enthusiasm to grow Jumia to where it is today, with incredible support from our customers and employees. I feel it’s a good time to handover to Sam, who will lead the company to its bright future.”

(TOP: Tigo Ghana head of marketing Jesse Agyepong – left – and Sam Chappatte, then MD of Jumia’s New Countries which included Ghana. Sam Chappatte takes over as Jumia Kenya MD Photo: Y-tainment).   

Chappatte’s new role will focus on building the company’s customer base, improving customer experience, developing as well as recruiting Kenya’s top talent.

“We strongly believe that this is the beginning for e-commerce in Kenya. Kenyan consumers are increasingly connected. Increasingly want peace of mind on the quality of products they purchase. And therefore increasingly embracing e-commerce. Jumia has as a strong base in Kenya, but we have work to do in bringing new products to our customers and significantly improving their experience. I’m very lucky to have a great team to work alongside in the coming years to make this happen,” said Chappatte.

The management change comes several months after Jumia secured an investment valuing it’s parent company Africa Internet Group at more than US $1 billion, joining the exclusive list of global “Unicorns” (private start-ups valued at US $1 billion), and becoming Africa’s first (according to CBInsights).




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