Jean-Marc Harion has been appointed CEO of Orange Egypt, replacing Yves Gauthier who led the Orange Group’s acquisition and subsequent rebranding from Mobinil to Orange.
In March this year, Orange announced the launch of the Orange brand in Egypt through the re-branding of Mobinil to Orange, a move which saw Mobinil becoming the latest subsidiary of the Group to adopt the Orange brand. The development was also crucial due to the fact that Egypt has become Orange’s largest operation in terms of customer numbers (33.4 million customers at the end of December 2015) and contributes over 27 per cent of its revenues for the Middle East and Africa region.
(TOP: Jean-Marc Harion, new Orange Egypt CEO).
“We are part of a truly international group with all the backing that brings. In addition to benefiting from group-wide synergies and know-how, we are adopting the Orange strategy to place the customer experience at the heart of what we do so that we can deliver on our promise ‘to connect our customers to what is essential in their lives’. Today is a proud day for our employees who have worked hard to get to this moment and we hope our customers share our pride,” said Yves Gauthier, the then Orange Egypt CEO during the rebranding.
During the exercise, 250 retail shops and 20,000 points-of-sales in Egypt were re-branded as part of the launch.
Yves Gauthier was appointed to CEO position of Orange Egypt in October 2011.
Jean-Marc Harion – the incoming Orange Egypt boss – was prior to his new appointment the CEO of Orange Belgium, a position which will now be taken over by Michaël Trabbia from September 1, 2016.
Commenting on the management changes, Gervais Pellissier, Deputy CEO in charge of European Operations (excluding France), said: “We are delighted to have Michaël join the other European CEOs on our management team. He will bring all of his skills and experience to bear on Orange Belgium’s operations. I am convinced that he will pursue the path so successfully laid by Jean-Marc Harion, who has just been appointed CEO of Orange Egypt, and whom I would again like to thank for his contribution to the development of Orange Belgium.”
Jean-Marc Harion joined the Orange in early 2001, and has worked in the group’s operations in France, UK, US, Dominican Republic before moving to Orange Belgium (formerly Mobistar).
Trabbia, on the other hand, joined Orange in January 2011 and became Group Senior VP for Corporate Public Affairs. He then moved to the team of the Chairman and CEO of Orange as Chief of Staff and Secretary of the Group’s Executive Committee in July 2014. He began his career in 2001 with the French regulator ARCEP, where he was in charge in particular of the attribution and regulation of mobile licenses. In 2004, he was named Advisor to the cabinet of the Minister for European Affairs, later joining the cabinet of the Minister for Regional Development as Advisor for “ICT and Europe”. Then, in 2007, he joined TDF as Head of Strategy and Development. In July 2009, he was appointed Head of Cabinet of the Minister for Industry and Head of “Industrial Sectors Policy” before joining Orange in 2011. Born in 1976, Michaël Trabbia is a graduate of École Polytechnique and Télécom ParisTech, and holds a Master of Advanced Studies in Industrial Economics.