Fans of the FIA Formula E Championship will have live streaming access to all the track action from every season three race after an agreement was reached with Econet Media to stream content via the Kwese Sports website.
Econet Media has acquired the rights to stream all sessions including practice, qualifying and every race of the all-electric racing series, which sparks back into life with the HKT Hong Kong ePrix on October 9. In addition, the agreement gives Kwese Sports exclusive rights, including TV, for the 2017/18 season. Through the Kwese Sports live streaming service, viewers across sub-Saharan Africa will be able to access live Formula E racing action for the first time.
Ali Russell, Director of Media at Formula E, said: “The developing economies of sub-Saharan Africa means that this is a region of the world where there is a great potential for growth, and this means a huge potential for new Formula E fans. We believe that Kwese offers the perfect platform for raising awareness of Formula E and showcasing our fantastic product to an important new market.”
Econet Media CEO Joseph Hundah, said: “Our partnership with Formula E aligns our core values of bringing our viewers premium sporting content and making a positive impact on the African continent. Formula E’s sustainability conscious all-electric racing format brings additional diversity to what is already a compelling Kwese Sports offering. We are thrilled to be the first to bring African viewers the latest from the Formula E circuit.”
The territories where Formula E is available on Kwese Sports are Botswana, DRC, Eritrea, Ethiopia, Ghana, Kenya, Lesotho, Liberia, Malawi, Namibia, Nigeria, Rwanda, South Africa, South Sudan, Swaziland, Sierra Leone, Tanzania, Uganda, Zambia and Zimbabwe.
Formula E is a FIA championship and the world’s first fully-electric racing series. It represents a vision for the future of the motor industry, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. The first season began in Beijing in September 2014 and completed in London in June 2015, racing in 10 major cities (11 races) around the world. The championship sees nine teams, each with two drivers, going head-to-head to create a unique and exciting racing series designed to appeal to a new generation of motorsport fans. Season two got underway in October in Beijing with the series becoming an ‘open championship’ allowing approved manufacturers to develop new powertrain solutions. Future seasons will see the regulations open up further allowing manufacturers to focus on improving battery technology.