Vivek Badrinath to head Vodafone’s Africa operations from October


Vodafone Group has announced the appointment of Serpil Timuray as Chief Commercial Operations and Strategy Officer and the appointment of Vivek Badrinath as Serpil Timuray’s successor as CEO for the Group’s Africa, Middle East and Asia-Pacific (AMAP) region. The appointments are effective October 15, 2016.

Serpil Timuray will remain on the Group Executive Committee and Vivek Badrinath will join the Committee. Both will report to Vodafone Group CEO Vittorio Colao.

(TOP: Vivek Badrinath, Vodafone’s new CEO for Africa, Middle East and Asia-Pacific – AMAP – region).

Serpil Timuray has been CEO of the AMAP region and a member of the Group Executive Committee since January 2014. She joined Vodafone as CEO of Vodafone Turkey in January 2009 and was previously General Manager of Danone Turkey from 2002-2008. She began her career in 1991 in marketing at Procter & Gamble where she was later appointed to the Executive Committee of Procter & Gamble Turkey.

Vivek Badrinath joins Vodafone Group from the international hospitality group AccorHotels where he is the Deputy CEO responsible for marketing, digital solutions, distribution and information systems. He was previously Deputy CEO with Orange and has a long career in telecommunications and technology. Prior roles include Executive Director responsible for Orange’s Business Services division, leadership of Orange’s global networks and operators division and Chief Technology Officer for Orange’s mobile activities. He is a former Chief Executive of the consumer electronics firm Thomson India.

Vodafone Group CEO Vittorio Colao said: “Serpil combines a deep background in brand, marketing and commercial strategies with proven operational leadership across the fastest-growing markets in Vodafone’s portfolio. Vivek has extensive telecoms and technology leadership experience coupled with a strong track record in emerging markets. I am delighted to appoint Serpil to her new role and to welcome Vivek to Vodafone.”


Following his appointment to head Vodafone Group’s AMAP region, Nokia has announced that Badrinath will now step down from its Board of Directors immediately due to his new appointment. Nokia’s Board of Directors will now consist of 8 members for a term ending at the close of the Annual General Meeting in 2017: Risto Siilasmaa (Chairman), Olivier Piou (Vice Chairman), Bruce Brown, Louis R. Hughes, Jean C. Monty, Elizabeth Nelson, Carla Smits-Nusteling and Kari Stadigh.