Samsung sets up Galaxy Studio at Rio 2016 Olympics


Samsung Electronics has unveiled the Galaxy Studio in Olympic Park for the Rio 2016 Olympic Games. From Saturday, August 6, 2016, fans and consumers will be able to demo Samsung’s latest wireless communications products and immersive technologies, including: new Samsung 4D kayaking VR experience that simulates exhilarating Olympic sports; a Galaxy S7 Rental program in which visitors can experience the Galaxy ecosystem; and the opportunity to collect exclusive Rio 2016-themed pins, among many other experiences.

The Galaxy Studio located within the Olympic Park was specifically designed to help fans embrace the excitement of the Rio 2016 Olympic Games and celebrate the Olympic spirit, enabling them to create, capture and share their own experiences. To complement the Samsung Galaxy Studio in the Olympic Park, two additional Galaxy Studios will be stationed in the Olympic Village and Main Press Centre (MPC); as well as several Galaxy Studios throughout local cities in Brazil to help expand the Olympic spirit to a wider audience.

Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, hosted the opening ceremony of the Samsung Galaxy Studio in Olympic Park ahead of the Rio 2016 Olympic Games in Rio de Janeiro, Brazil. (From left) Chief Commercial Officer of the Rio 2016 Committee, Renato Ciuchini; Managing Director of IOC Television & Marketing Services, Timo Lumme; Olympic mascot Vinicius; President of Samsung Electronics Latin America, Jeonghwan Kim; and Vice President of the Mobile Division of Samsung Brazil, Changhoon Yoon.
Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, hosted the opening ceremony of the Samsung Galaxy Studio in Olympic Park ahead of the Rio 2016 Olympic Games in Rio de Janeiro, Brazil. (From left) Chief Commercial Officer of the Rio 2016 Committee, Renato Ciuchini; MD of IOC Television & Marketing Services, Timo Lumme; Olympic mascot Vinicius; President of Samsung Electronics Latin America, Jeonghwan Kim; and VP of the Mobile Division of Samsung Brazil, Changhoon Yoon.
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Timo Lumme, MD of IOC Television & Marketing Services, sits in a 4D motion chair to experience the extreme 4D kayaking VR at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony.
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Timo Lumme, MD of IOC Television & Marketing Services, experiences the Social Galaxy zone at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony.
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices.