DStv has launched two new music channels – TRACE Naija and TRACE Mziki – for its East and West Africa subscribers, from beginning of September this year. The channels are available on the Premium, Compact + and Compact bouquets offering a wide selection of authentic African music and stars.
Channel 325, will be home to TRACE Naija, and will serve as the premiere destination for lovers of Afrobeats and the wider African music. The channel will feature music videos from the biggest names in West Africa, as well as from emerging artists. In addition, there will be themed countdown shows, video mixes from Africa’s biggest Djs, interactive shows much more.
Music lovers from East Africa can look forward to the best in contemporary East African music on TRACE Mziki, channel 323. The channel will feature music hits as well as exclusive specials, documentaries, Hip Hop, R&B, Afro Pop, Gospel, Reggae and the best Video Mixes. TRACE Mziki will also broadcast a selection of the best of “rest of Africa” and international urban acts that are massively popular in East Africa.
Both channels will offer a variety of content from localised shows such as “Guest Star” which puts the spotlight on today’s hottest African stars, “Focus”, “Urban Gossip” and Top 10 themed programming.
TRACE’s CEO, Olivier Laouchez, said: “TRACE is already the leading music brand in Africa. These 2 new localized music channels will help promote more artists from the 2 biggest music hubs of Africa and they will better serve the strong need of the local audiences for great local content”.