Ghafla relaunched, to expand editorial focus to general news

After running for 7 years as an entertainment and gossip blog, Ghafla Kenya, one of the region’s leading online websites, has been relaunched and will from now on cover general news, politics, sports, science, technology, as well as lifestyle.

The new Ghafla, which went live today Wednesday October 19, 2016 with a redesigned logo, intends to expand its focus beyond Kenya and provide readers with content from the wider East Africa region – including Uganda, Tanzania, Rwanda and Ethiopia.

(TOP:  A screenshot of the new Ghalfa which covers more than just celebrity gossip and entertainment).   

The new editorial direction follows the coming on board of Ringier’s Africa Digital Publishing (RADP), Ringier Africa’s publishing company which acquired a major stake in Ghafla Kenya.

Commenting on the move, Ghafla’s founder, Samuel Majani, who will continue as co-CEO of Ghafla stated: “I am very proud that Ghafla, which started in a Kenyan bedroom seven years ago, is now partnering with one of the largest African media enterprises. This partnership will give us access to international know-how and will ensure that we can learn from and apply the global expertise that the Ringier team brings with it”.

Tim Kollmann, Ringier’s MD, RADP adds, “Working with the Ghafla team, we will be settting new standards in the regional media space, offering up-to-date information at any time of the day, directly to East Africa’s media consumtion tool of choice; the mobile phone.”

The redesigned platform will also seek to significantly increase its video and new media content, across all content sections and channels.

Ringier Africa is a diversified digital media company operating digital publishing, classifieds and e-commerce platforms, as well as a digital marketing agency across Africa. Launched on the continent in 2011, Ringier Africa is part of Swiss media enterprise Ringier, which was established in 1989. Apart from the pan-African digital agency Ringier Digital Marketing, Ringier Africa also owns other content platforms including Pulse (which has Ghana and Nigeria editions). It additionally runs online classifieds platforms in French-speaking West Africa, Expat-Dakar & MaMaison (Senegal); Cheki (Nigeria and Ghana), Jobberman (Nigeria and Ghana) and Private Property (Nigeria) while in East Africa, the firm owns Pigiame (Kenya); ZoomTanzania (Tanzania), Cheki (Kenya, Tanzania and Uganda), Brighter Monday (Kenya, Tanzania and Uganda) and BuyRent Kenya (Kenya) through its JV with OAM in set-up phase, Ringier One Africa Media (ROAM). In the e-commerce space, it runs online deals platforms Rupu (Kenya), Tisu (Ghana) and DealDey (Nigeria) through its JV with Silvertree in set-up phase, Ringier Africa Deals Group (RADG).

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