You can win cash in #ColgateSmilefie social media campaign




Colgate-Palmolive East Africa is partnering with the Kenyan Dental Association on an oral health education and awareness campaign in October, offering Kenyans free dental check-ups at 10 stores nationwide and a mobile dental van providing check-ups in various towns across the country.
This year the theme is “Let’s get to zero cavities together” and Colgate’s goal is to get every single Kenyan brushing their teeth twice a day.
“The latest data form the World Health Organisation (WHO) states that there are approximately 7752 dentists (70% Urban) in Africa. This comes to about 1 dentist per 100,000 people (in Kenya it is 1:42,000) therefore many African consumers do not have experience with dentists.  Those who do, visit the dentist when problems arise instead of as a means to get professional check-ups and advice before a problem occurs. Taking care of your teeth and gums is critical, it’s never too late to start focusing on your oral health and making those small changes in improving your oral hygiene,” says Cheslin Twigg, Professional Relations Manager at Colgate-Palmolive East West Africa.
According to Dr Wetende, Chairman Kenya Dental Association, “The Ministry of Health under which Kenya Dental Association operates is a major stakeholder in the provision of oral health care services in this country has been at the forefront in ensuring that oral health services are available, accessible and affordable to the Kenyan population.”
As part of the month long campaign, Colgate will also be running a social media competition at each dental check-up activation and on the Colgate Kenya Facebook page. People stand a chance to win 1 of 10 cash prizes worth Kshs 10,000 each – all they have to do is the following:
  1. Get a free dental check-up at the site closest to you
  2. Take a selfie on your phone with the #ColgateSmilefie frame provided at the activation
  3. Upload it to Kenya Colgate Facebook page with hashtag #ColgateSmilefie
  4. There will be Colgate activators on the ground to assist you during the whole process
“Oral care is a lifetime commitment and requires effort, by taking the below mentioned tips into consideration and including them into your daily oral routines, you can reduce your chances of getting oral diseases. At Colgate we are committed in driving the message and ensuring Kenyans have access to the right information and tools to ensure they are on their journey to better and informed decisions when it comes to their oral health,” added Mr. Twigg
Free dental check-ups will take place every Saturday and Sunday for the month of October at selected Naivas stores across the country as well as on selected days in various towns across the country. I have included the check-up dates and stores/towns for your easy review and for more information please check our Facebook page:
Figure 1 – FREE Dental Screenings at Naivas stores
Figure 2 – Dental Van Activation Locations




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