Mobile apps are rapidly becoming the primary way in which we consume information. Time spent on mobile apps
now out weighs time spent on mobile web, as it brings forth a new means for consumers of digital services and products to interact with businesses while on the go.
The Mobile Africa 2015 study, conducted by GeoPoll and World Wide Worx in 5 Africa’s – South Africa, Nigeria, Kenya, Ghana and Uganda – found that mobile internet browsing now stands at 40 per cent across these markets – Ghana: 51 per cent, Nigeria: 47per cent, South Africa: 40 per cent Kenya: 34 per cent Uganda: 29 per cent.
The Mobile Africa study further revealed the most common phone activity within the five African countries surveyed – 48% use Facebook; 45% send SMS; 41% listen to radio; 37% take photos; 36% use instant messaging; 32% play games; 13% use Twitter while 26% use their devices to download apps.
With figures from the Mobile Africa study indicating that 26 per cent of respondents from the 5 countries use their smartphones to download apps, StarTimes – being a leader in digital entertainment – has launched an Android app which gives its existing and new subscribers an alternative platform to enjoy its programmes.
The #StarTimesApp offers users quality and world-class home entertainment at the palm of their hands. With the app, it enables users to gain full control of all their decoder services – one can recharge their account, check balance,
and even change the bouquet.
This current version of the app is only available for Android devices while iOS and BlackBerry versions will be released at a later date.
Below are the key features of the #StarTimesApp which is downloadable from the Google Playstore: