Kilimall has launched an affiliate marketing programme, opening up new business opportunities for website owners and social media influencers who will earn commissions.
The Cost Per Sale (CPS) system is being rolled out in Kenya for online publishers and social media enthusiasts seeking to monetize traffic to their websites and is expected to create jobs for over 100,000 Kenyans.
(TOP: Kilimall MD Robin Xie – right – and Infinix Kenya country manager Carter Tang during the Kilimall Black Friday launch).
Also known as pay-per-sale or PPS, CPS is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement.
Kilimall Operations Director Victor Ma says under the partnership, websites and social media users will be given a unique code to enable them display Kilimall banner adverts or links on their websites or social media pages. Any activity through the link is tracked and a sale conversion earns a commission.
“When you register, a unique code and an account are generated to monitor clicks and sales and earnings,” said Victor during the launch of the CPS programme. “Account activity can be tracked in real-time.”
He said the CPS model will be a win-win partnership as website owners, bloggers and social media enthusiasts who will earn from it depending on their traffic, which will in turn drive sales for online shop. He said many websites and bloggers have huge traffic but are unable to attract advertising from corporates and other organisations.
“This will create a new generation of entrepreneurs who can work full time on their websites to convert more sales and earn more,” Victor says. “Signing up to the partnership is absolutely free and we expect many website owners to take up this opportunity.”