LG has introduced its 4K OLED TVs in the Kenyan market. A 4K OLED TV is an ultra-high definition television in terms of contrast.
With OLED technology, consumers can enjoy awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles unlike any LCD/LED TV can deliver. Blacks rendered by OLED TV are up to 200 times deeper than those of an LCD panel, creating an infinite contrast ratio and bringing colors to life like never before possible.
(TOP: LG GM for Marketing Moses Marji – right – demonstrates the features of the newly-launched LG 4K OLED TV in the Kenyan Market to a customer Edith Onyango).
“We are pleased to introduce 4K OLED TVs to Kenyan consumers, 4K TV is a much more superior type of OLED TV, a demonstration of our commitment to continuous innovation in order to deliver unparalleled at-home viewing experience,” said Moses Marji, GM for Marketing, LG Electronics.
LG is making OLED TVs accessible to more consumers across the world than ever before. In Kenya, it has started by introducing two models in flat and curved configurations and two sizes-led by 55-and-65- inch.
Price for the two models ranges between Kshs 500,000 and Kshs 800,000 and are available in all LG stores and other retail outlets across the country.
“OLED this is the most important advancement in TV technology in more than a decade, and a vast improvement over both LCD and plasma,” added Marji.
LG OLED TVs were launched for the first time in 2013, ushering in a brand-new category of television in the world. Both experts and consumers alike consider it the best picture quality on the market today.
“LG 4K OLED TV is touted world over as the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market,” he concluded.
LG, is made of 5 business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components. The firm is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.