MEF announces winners of its 13th annual Meffys international awards




The Mobile Ecosytem System (MEF) over the weekend announced the 2016 winners of its 13th annual Meffys international awards which measure commercial success and recognise innovation across the mobile ecosystem.

Entries from 30 countries were received across the nine award categories with outstanding examples of emerging technologies, apps, products and services in mobile across all sectors.

Selected by an independent judging panel of over 50 international journalists, analysts & industry experts, the winners included enterprises, telcos, technology & service providers and start-ups showcasing the ever-evolving diversity of the mobile ecosystem.

Supported by BiP and Mozilla and hosted by tech futurist Shivvy Jervis, the 2016 Meffys featured fireside chats with the winners to illuminate their learnings and different use cases for the mobile platform. Bango, Deutsche Telekom, Kasisto, Opera, Orange, Turkcell and VTREE all picked up Innovation Awards whilst Hiya and OpenMarket with Virgin Trains picked up MEF’s inaugural Global Initiative Awards.The Meffys featured an interactive demo zone with finalists highlighting advances in IOT, mHealth, engagement and other categories and marked the finale of MEF London Week, which assembled members and delegates from around the world for a a focused programme to advance MEF’s flagship initiatives on Messaging and Consumer Trust.

Meffys 2016 finalists in full:

Innovations Awards:

  • Innovation in Content – Orange for TV clipping
  • Innovation in Engagement – Bango for Bango Boost
  • Innovation in FinTech – Kasisto for KAI
  • Innovation in IoT – VTREE for VTREE SOLAR
  • Innovation in mHealth – Deutsche Telekom for Sea Hero Quest
  • Innovation in Mobile First Markets – Opera for Opera Max – Africa
  • Innovation in Social Impact – Turkcell for My Dream Companion

Global Initiative awards:

  • Consumer Trust – Hiya for Hiya: Caller ID and Block
  • Mobile Messaging – OpenMarket for Virgin Trains – Project Surge

Rimma Perelmuter, CEO at MEF said: “As ever, this year’s Meffys saw a fantastic breadth and diversity of entries. Representing best of breed innovation from 30+ countries, I was most impressed to see the collaborations between traditional players and innovators and the clear focus on using mobile to solve real-world problems.

The ultimate winners stood out for their effectiveness and impact on the mobile ecosystem in 2016. We were delighted to showcase the finalists in the interactive demo zone and hear the winners share some fascinating insights about their winning products and services live on stage. Congratulations to all of the 2016 winners and thank you to our outstanding judges, sponsors, media partners and everyone that entered this year’s awards.”




Be the first to comment

Leave a Reply