Safaricom has launched a new internet bundle offer for small business owners for a monthly rate of Kshs 6,000. The service, dubbed Easy50 data bundle, offers up to 50GB of data on Safaricom’s network including 4G. It can be accessed via a wireless router or via smartphone as a hotspot, connecting up to 10 devices.
“We live in a data-driven age, with the Internet now forming the backbone for many business operations. Through this specialized product, we aim to transform how SMEs do business by enabling them to affordably stay online and easily share files or communicate with customers, suppliers and colleagues on the go,” said Rita Okuthe, Director, Safaricom Business.
(TOP: Rita Okuthe, Director, Safaricom Business).
The Easy50 bundle will allow businesses to enjoy browsing at an affordable fixed monthly fee so that they can control their spending. SMEs will also continue having access to the internet at reduced speeds upon exhaustion of the allocated 50GB at no extra cost for the remainder of the month. Any unused bundles will be rolled over to the next month upon buying another Easy50 bundle.
The service will also come in handy for SMEs who, for one reason or another, are not able to sign up to Fibre connectivity as it will leverage Safaricom’s expansive network which currently covers 80% of the population.
The Easy50 bundle is one of Safaricom’s Ready Business propositions targeted at SMEs, aimed at empowering entrepreneurs to tackle challenges of the rapidly changing business landscape.
Penetrating the data market with the internet bundle offer may however prove difficult as both Telkom Kenya and Airtel Kenya currently have various monthly data bundles retailing for Kshs 3,000 for 30GB of data.