Kirusa has launched its InstaVoice Celeb service in partnership with Airtel, one of the leading mobile operators in Madagascar. Hip hop singers Farao and FlaviOne, and stand-up comic Barhone are some of the celebrities offering fan engagements in this innovative service provided by Airtel.
This service will give Airtel subscribers a unique platform to follow their favorite celebrities with regular voice updates. Using the voice blogging feature, celebrities express their emotions and share their joyous and challenging moments by dialing a specific number; the voice messages are delivered instantly to the fans, creating a “Voice Twitter” like experience. For fans, this is a special stage to see their favorite celebrities in close quarters, through updates on projects and personal life. As we speak, the InstaVoice Celeb service has a remarkably huge subscription of 11 million users and more than 150 celebrity signups across multiple carriers and geographies.
Mohamadou Konkobo, Marketing Director at Airtel Madagascar said on the occasion: “We are immensely delighted to partner with Kirusa and deliver an outstanding first of its kind service to Airtel subscribers in the country. The effort echoes our spirit of innovation and I am sure that users will find equal delight in connecting with their favorite celebrities.”