Ford takes up sponsorship of ‘Lifestyle’ category at 2017 BAKE awards




Ford Motor Company will for the first time sponsor a category in the BAKE Awards. The car maker will sponsor the Lifestyle category which was introduced as a standalone category this year. The category was previously lumped together with the Entertainment category.

While commenting on the sponsorship, Harm Kruyshaar, Market Manager, Ford Motor Company Sub-Saharan Africa, shared that, “Ford is very proud to partner with the BAKE awards in 2017. These highly prized awards continue to recognise and reward creative writing talent across diverse categories. We believe that sponsoring the Lifestyle Award is a natural fit for us. Ford is very much a lifestyle brand, with its wide range of SUVs and well-equipped Ranger pick-up trucks that are ideally suited to lifestyle and travel pursuits. We want to encourage those who use Ford vehicles for their leisure activities and travel excursions to write, photograph and share their experiences, comments and visuals with a wide, diverse audience. This type of exposure is a sure way to encourage other people to experience similar leisure and travel opportunities.”

The BAKE chairman, Kennedy Kachwanya added “I am happy to welcome Ford into the BAKE Awards family and I appreciate their support of content creators in the lifestyle topic area. I look forward to working with them to improve the quality of content produced online in Kenya.”

This year’s contest commenced on January 9, 2017 with the launch of the submission phase and will culminate in the awarding of the winners at a gala event on May 13th 2017.

The contest is still open for submissions in various categories.

Since 2012, the BAKE Awards has recognized and awarded exceptional Kenyan bloggers in different categories every year. It is organized by the Bloggers Association of Kenya. It is the only one in the country that honours and showcases the best in Kenyan blogging.

Past winners of the awards include: Mutua Matheka (Photography), Nancie Mwai (Fashion), Wambui Waithaka (Health), Sharon ‘This is Ess’ Mundia (Fashion), Jackson Biko (Creative Writing) Sam Wakoba (Technology), Dennis Machio (Sports) and Limo ‘Bankelele’ Taboi (Business).

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles.




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