Huawei is set to launch a new smartphone – the GR5 2017 – in the Kenyan market later this month as the company bets on mid-range and entry level smartphones to increase its local sales and market share.
This year, the technology company is targeting to increase its smartphone sales by at least 50 percent. Globally, Huawei shipped more than 139 million smartphones, which is a 29% increase over 2015. According to IPSOS, its global brand awareness has also seen steady growth, rising from 76% to 81%, with a 66.7% and 100% increase in overseas user consideration and preference.
(TOP: The Huawei GR5 2017 smartphone).
The Huawei GR5 2017 will officially be launched in partnership with Safaricom making it available in all Safaricom shops across the country. Customers will be privileged to pre – order the device for Kshs 34,999 and get a free Huawei Fit worth Kshs 11,999. The device is the only one in the mid-range level that comes with a dual camera and a neat finger print sensor.
“We strive to enable users experience great features in more affordable devices at the mid-range level. This can be attributed to the company’s consumer-centric approach that focuses on creating meaningful innovation, as well as an ongoing commitment to build a premium brand and reinforce its global channels and service capabilities.” says Mark Hemaobin, GM, Huawei Mobile Kenya.
Through a close partnership with Leica, Huawei developed two generations of dual-camera in 2016, leading a new trend of smartphone photography and establishing new benchmarks for image quality that made the Huawei P9 series and Mate 9series popular with consumers in Kenya.
“While the global smartphone industry is slowing down on innovation, the company is focused on developing meaningful innovations and makes breakthroughs in the areas of operating system dual-camera technology, artificial intelligence and more,” concluded Hemaobin.
The company has also ventured into artificial intelligence and narrowed its focus on perception intelligence, cognitive intelligence and computational intelligence, and created an artificial intelligence system based on collaboration between software, the device and the cloud. This will provide smarter services to users in different scenarios.
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016. Sixteen R&D centers have been set up in the US, Germany, Sweden, Russia, India, and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.