Huawei’s small cell products recognised at iF Industrial Design Awards in Germany

Huawei’s latest Small Cell products LampSite 3.0 and AtomCell BTS3912E, have both won the iF Design Awards at the 2017 iF International Industrial Design Forum. The Huawei solutions were awarded for their beautiful and simple industrial design, tools free deployment and efficient heat dissipation abilities.

Released in November 2016, LampSite 3.0 is the latest generation of Huawei’s digital indoor mobile broadband coverage solution. As a continuation of the family styling, LampSite 3.0 has achieved design breakthroughs thanks to its ‘morning dew’ surface tension and surface affinity modeling, which makes it visually easier to integrate with urban buildings. At the same time LampSite 3.0 also supports multi-frequency and full bandwidth capabilities in less than 2L volume, and supports more than 1Gbps wireless network access and multi-carrier network sharing.

AtomCell BTS3912E was released in June 2016 and is an outdoor Small Cell solution which improves both the coverage and capacity of outdoor hotspots. BTS3912E’s cylindrical shape is particularly suitable for installation on city street poles.

The AtomCell’s innovative ‘shark cheek’ bionic cooling design achieves a balance between performance and aesthetics. It also supports various modular backhaul and modular LED street lamps in less than 8 liters of volume, which brings a very strong scalability that allows it to be adaptable for different business models.

“We are so glad to receive industry recognition for Huawei’s Small Cell product design,” said Ritchie Peng, President of Huawei Small Cell product line. “Huawei Small Cell is committed to providing ultimate mobile broadband user experience and helping operators to respond to the high-capacity demand challenges found within hotspots in business districts, transportation hubs, stadiums, residential areas and so on. The excellent industrial design will help operators to further simplify Small Cell deployment, and to integrate Small Cell networks into the urban environment.”

As of the end of 2016, Huawei LampSite has been commercially deployed worldwide in hundreds of landmark buildings include France’s Evian Royal Hotel, Spain’s Barcelona MWC Exhibition Center, Singapore’s Marina Bay Sands Hotel, Thailand’s Paragon Shopping Center, Beijing Capital Airport, as well as China’s National Sports Center and National Grand Theater.

iF “Germany” is one of the world’s most famous design awards and is known as the “design Oscars.” Since 1953, the iF Design Award has been recognized as the benchmark for global excellence product design. The award committee consists of nearly 60 well-known experts from more than 20 countries around the world. iF Design Forum Award winners are decided by rigorous procedures which consider design excellence, experience innovation and other aspects.

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