To mark the 10th anniversary of Safaricom’s mobile money service M-PESA, WorldRemit has released new data showing that the Kenyan diaspora is the biggest sender of digital remittances to mobile accounts.
Transfers to mobile money accounts make up 93% of WorldRemit transactions to Kenya now – showing that Kenyans continue to be early adopters of innovative technology, even when abroad.
Mobile money has played a key role in the growth of WorldRemit’s Kenyan customer base, attracted by the low price, speed and convenience of sending instant remittances from the app or website directly to a mobile phone in Kenya.
In January 2017, WorldRemit customers transferred more than US $140 million (at annualised rate) to Kenya, making WorldRemit one of the largest remittance companies serving the Kenyan diaspora with top remittance-sending countries being the UK, Australia, US, Germany, Canada and Nordic countries.
Around three million Kenyans live abroad, with large communities in North America, Europe and Australia.
Remittances play an important role in Kenya’s economy – inward remittances reached a record value of just under US $161 million in November 2016, according to the Central Bank of Kenya, making it one of the nation’s top earners.
WorldRemit is now connected to over a fifth of all mobile money accounts – 112 million of 500 million mobile money accounts around the world while 74% of all international remittances to mobile money accounts coming from money transfer operators are sent via WorldRemit.
The company has pioneered mobile to mobile remittances, sending to 32 mobile money services in 24 countries – more than any other money transfer service.
Globally, WorldRemit customers send more than 580,000 transfers every month to over 140 destinations. WorldRemit makes sending money as easy as sending an instant message.
Ismail Ahmed, Founder and CEO at WorldRemit, comments: “Kenya is famed for leading Africa’s digital transformation, and today it’s Kenyans abroad who are at the forefront of digitising international money transfers. Most of our Kenyan customers use our mobile app, demonstrating the strong demand for convenience when sending to friends and family.
“With half a billion registered accounts worldwide, mobile money continues to transform lives by allowing people to access financial services for the first time. WorldRemit customers now send more than 65,000 transfers to the country every month from the WorldRemit app and website with over 90% going to M-PESA”.