Internet TV firm ShowMax has set up its East Africa headquarters in Kenya at the Nairobi Garage co-working space, which has facilities along Ngong Road and Westlands. The new office will support growth both in Kenya and in the wider East Africa region as ShowMax continues to expand to new countries with a tailored, localised service.
As part of this planned expansion, ShowMax is in the process of recruiting for key managerial position whose holders will be based at the new Nairobi office.
Commenting on this development, Chris Savides, Head of ShowMax Africa said: “One of the keys to business success in Africa is recognising and catering for the differences in each market. In our view, it’s essential to tailor content, functionality, and partnerships to the needs of consumers in each individual country. Our new office in Nairobi forms the heart of our operations in East Africa and is key to this localisation strategy.
“We chose to base our operations at the Nairobi Garage for both practical and competitive reasons. Practically, it’s a flexible space well-known for consistently delivering the services essential to running a business like ours. Competitively, we want to be plugged-in at the heart of digital entrepreneurship in the region. We’re looking forward to learning from and hopefully contributing to the business community in Nairobi.”
Nairobi Garage, set up in early 2012, is the largest co-working space in Africa accommodating over 100 businesses. The firm currently has two different office hubs located in Westlands and Ngong Road with further expansion plans in the pipeline.
Hannah Clifford, GM, Nairobi Hub said: “A common mistake companies make is to think that they can run their business in this region from thousands of kilometers away or even from another continent. It’s great to see companies like ShowMax investing in Kenya and creating jobs. The co-working concept is a proven model and by surrounding themselves with startups and entrepreneurs, we think ShowMax is making the right move to grow their business.”
ShowMax was launched in 2015 and is part of Naspers, a global internet and entertainment company. For a single monthly fee, one gets a huge online catalogue of TV shows, movies, kids’ shows and documentaries. Subscribers can stream ShowMax using apps for smart TVs, smartphones, tablets, computers and media players. ShowMax also works with Chromecast and AirPlay. Users are advised to manage their data consumption using the bandwidth capping feature. Those with no permanent internet connection can download up to 25 shows to smartphones and tablets to watch later offline.
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