After signing a deal with Kenya’s Safaricom to deliver its Kwesé TV video content to the telco’s subscribers, Econet Media has now moved to West Africa where it has announced a similar partnership with two MNOs in Ghana, that is MTN and Tigo.
MTN and Tigo subscribers will be able to access Kwesé TV’s on their mobile phones and tablets. Customers will have access to English Premier League games, NBA basketball matches, athletics, and a range of local and international entertainment content, including the popular Revolt music channel, exclusive to Kwesé.
Commenting on the collaboration, Tara Squire, Tigo Ghana’s Chief Commercial Officer said: “The partnership with Kwesé TV provides unique video content for Ghanaians, who will benefit from the improved data speed and increased capacity on our network to enjoy live and on-demand viewing. This is also in line with Tigo’s focus on delivering high-quality experiences for our customers and as part of our digital lifestyle strategy.”
MTN Ghana subscribers will also be able to stream, using the telco’s 4G LTE network, Kwesé TV programming including live action from the NBA, English Premier League, Brazilian soccer and other sports leagues, as well as first-to-market entertainment programming from the likes of Revolt and VICELAND.
Asher Khan, Chief Marketing Officer, MTN Ghana, said: “We are excited to partner with Africa’s newest media company to give our subscribers the kind of rich and engaging video content they have been looking for on the largest mobile network in Ghana. This entertainment service is part of our efforts to deliver bold new digital solutions to our customers.”
“As a multi-platform media company our goal is to deliver our programming to viewers however and wherever they want it. By partnering with MTN Ghana, we can together deliver a unique viewing experience through our premium programming and their network. We are focussed on expanding the reach of our product across the continent and this is the first of a number of such agreements with Mobile network operators which will be announced in due course,” said Joseph Hundah, CEO, Econet Media.
For Tigo subscribers, Kwesé TV subscription will be accessible in the market in the coming months through Tigo video data packages and Tigo Cash while MTN clients should expect Kwesé TV offerings in the coming months through MTN video packages.