Bloggers Association of Kenya (BAKE) through its commercial arm BAKE Business, will tomorrow host the finalists of the BLAZE BYOB TV show as part of a partnership with Safaricom. The meetup will be held at Nailab from 4.30pm to 8.00pm.
(TOP: Valentine Nekesa, the BLAZE BYOB TV show winner).
Below are the event details:
Event: BYOB Finalists meet up
Date: Wednesday 5th April 2017
Time: 4.30pm to 8.00pm
Attendees will get to meet the winner of BYOBTV Show – Valentine Nekesa – and hear her story. The session will also provide an opportunity for attendees to discuss the power of digital and how today’s internet era consumer has more power than ever to interact with brands via different digital channels.
The panelists will be:
– Valentine Nekesa – Winner BYOBTVShow
– Caroline Mutoko – Judge
– Trushar Kheita – Judge
– King Kaka – Judge
– Peter Kuria – Brand Assets Manager at Safaricom
The BYOB jury and the BAKE team will seek to unpack what it takes to build a strong fashion brand and also gain practical tips on what it takes to leverage the shift on buying behaviour in contemporary times. This is relevant as it comes at a time when projections are that over 50 percent of purchases in Kenya will be influenced by digital in one way or other in the near future.