Bidco Africa’s Sales and Marketing Director Chris Diaz has become the first Kenyan and African to win the Markie Ward, an international competition that recognises excellence in marketing.
Diaz won the Markie Award for 2017 under the Modern Marketing Leader of the Year category for his leadership role in campaigns for national carrier Kenya Airways – where he previously worked as a Marketing Director – beating entrants from all global regions to emerge top in this category.
(TOP: Chris Diaz).
He was recognised for crafting and executing digital marketing strategies using Oracle Marketing Cloud at a gala that was held in Las Vegas, Nevada.
“Kenya and Africa have shown that we can not only compete with global best but can also lead the world in digital marketing campaigns through this award. With a young and tech-savvy population, Africa is indeed poised to win more recognition for digital marketing strategies. This award is for Kenya and Africa,” said Diaz while receiving the award.
The annual Markie Awards recognize the top companies and leaders for creative, innovative, and effective modern marketing campaigns that delivered increased engagement, conversation and ROI.
Diaz has over 25 years’ experience in corporate Sales and Marketing. He studied Commerce at the University of Nairobi and received a Masters in International Marketing from the United Kingdom. He is a Fellow of the Chartered Institute of Marketing (CIM) and is the first African to serve as a CIM Trustee. He has received numerous global recognitions and accolades for his work.