OPPO targets middle-level segment with OPPO A57 smartphone

OPPO has announced the entry of its selfie focused model OPPO A57 in the Kenyan Market. Key among the devices unique features are a 16 MP front camera, a solid-state fingerprint reader, long-lasting battery, and meticulous design.

Focused on photo enthusiasts, the OPPO A57 follows the launch ‘Selfie Expert’ F-series which featured a 16 megapixel front camera and a 13 megapixel rear camera with an advanced beautify mode.

Sky Li, OPPO VP and MD of International Mobile Business said the initiative has been widely accepted and the OPPO A57 will serve the mid-range budget segment as well as the high-end customers looking for highly sophisticated gadgets.

“When we saw the demand for the great 16 MP Selfie camera on the F1s, we set out to bring that experience to an even wider range of users.The A57 brings consumers premium photography and advanced features, like the industry-leading fingerprint reader, that go well beyond the conventional boundaries for this price segment,” said Mr Li.

OPPO A57, which retails at Kshs 23,990, also has a Screen Flash and an f/2.0 aperture to ensure bright, vivid shots even in low-light and back-lit conditions.

The new model is based on Android 6.0, ColorOS 3.0 which makes it seamlessly responsive, providing a smooth, steady and lightweight experience that optimizes power use and keeps users cruising through the day.

It uses Sony’s Stacked CMOS sensor, as well as PDAF (phase detection autofocus) technology, so that as soon as the user pulls the phone out, it will be ready to get a great shot in an instant.

Having a 3GB RAM and octa-core 64-bit processor enables powerful performance and seamless multitasking, what’s more with the 32 GB of onboard storage is that its expandable by a further 128 GB, giving plenty of room to stock up the phone with up to 6000 songs/ 15000selfies/35 HD movies to be viewed on the 5.2-inch HD (720p) LCD display with 2.5D curved glass.

Even in its attractively slight 5.2-inch unibody, the A57 manages to pack a powerful 2900 mAh battery, giving the device just the right weight in the hand and offering excellent video playback time. It clocks in at 11 hours of continuous video watching, 23 hours on the phone, or about 13.5 hours in a scenario of varied continued use.

A57 supports connectivity via Wi-Fi 802.11 b/g/n, Bluetooth v401, GPS, GM radio and micro USB v2.0. The phone weighs 147 grams and its dimensions are 149.1 s 72.9 x 7.7 mm.