StarTimes acquires payTV rights to 2018 FIFA World Cup for sub-Saharan Africa




StarTimes Media has acquired the 2018 FIFA World Cup broadcast rights as FIFA officially granted media rights to all 2017-2018 tournaments.

The company has secured the payTV transmission rights for exploitation in Kenya and other territories across sub-Saharan Africa.

(TOP: StarTimes VP Mark Lisboa – left – and the company’s Public Relations Manager Alex Mwaura when the company announced the acquisition of the 2018 FIFA World Cup broadcast rights. StarTimes will also air the FIFA U-20 and U-17 World Cup as well as the Confederation Cup between May 20 and October 28, 2017).

Besides the 2018 FIFA World Cup to be staged in Russia between 16th June to 15th July 2018, StarTimes has also acquired payTV transmission rights for all other 2017 – 2018 FIFA tournaments including:

  • FIFA U-20 World Cup 2017 (20th May 2017 – 11th June 2017)
  • FIFA Confederations Cup 2017 (17th June 2017 – 2nd July 2017)
  • FIFA U-17 World Cup 2017 (6th October 2017 – 28th October 2017)
  • FIFA Beach Soccer World Cup 2017 (27th April 2017 – 7th May 2017)
  • 2018 FIFA World Cup (16th June 2018 – 15th July 2018)
  • FIFA U-20 Women’s World Cup 2018
  • FIFA U-17 Women’s World Cup 2018

While making the announcement, StarTimes VP Mark Lisboa noted that the acquisition of these media rights is a milestone that will enable more Kenyan households enjoy access to the prestigious tournaments through the company’s affordable pay television platform.

“We are delighted to secure the broadcast rights to the 2018 World Cup, a tournament that every soccer fan across the globe looks forward to every four years, the fact that StarTimes will bring this showpiece to Kenyan households is a great breakthrough as it demonstrates our progressive commitment to provide access to premium content at the most affordable subscription costs,” noted Lisboa.

StarTimes is set to broadcast all the 64 World Cup matches live, a first for the broadcaster having made significant inroads towards securing major sports properties where the company currently broadcasts The Bundesliga, Serie A as well as the Chinese Super league exclusively. The various FIFA tournaments are therefore a strong addition to the company’s offering as it seeks to stamp its authority in the broadcast of key sporting events.

“It is important to note that StarTimes will also broadcast other FIFA tournaments including the under 20 and under 17 World Cup as well as the FIFA Confederations Cup between May – October 2017 which is testimony to our commitment to service excellence enabling us to serve up a football feast to Kenyan football fans in the coming days,” added Lisboa.

StarTimes has dedicated five sports channels that will broadcast the respective tournaments including two HD channels namely Sports Premium and World Premium as well as Sports Arena, Sports life and Sports focus enabling the company to air multiple live matches at the same time.

Interestingly, the company’s subscribers will be in a position to enjoy these prestigious tournaments from as little as Kshs 499 per month where subscribing to basic bouquet, Classic or Unique bouquet that retail at Kshs 4,999 and Kshs 999 respectively, will enable households to access to all the live matches and more.

The same will be available from as little as Kshs 899 on Smart bouquet and Kshs 1,499 for Super bouquet on the StarTimes satellite television platform.




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