After Airtel Kenya exit, Adil El Youssefi joins Liquid Telecom Kenya as CEO




Two months after his exit from Airtel Kenya and departure from the Bharti Airtel Group, Adil El Youssefi has landed yet another CEO position within the country’s ICT industry. According to his professional profile, Adil joined Liquid Telecom Kenya at the beginning of April as the firm’s CEO.

When it was announced that the former Airtel Kenya boss had been replaced, many thought that Adil – originally from Tunisia – would leave the country and seek opportunities elsewhere just like his predecessor Rene Mezza who left for Vodacom Tanzania before moving to Ooredoo Myanmar.

(TOP: Adil Youssefi, outgoing MD of Airtel Kenya – right – with Isaac Mwige, MD, UBA Kenya during the launch of a virtual savings account dubbed ‘Akiba Mkononi’).

It however seems that Adil had become attached to the country and opted to stay on.

Adil joined Airtel Kenya as the firm’s CEO in April 2014 and held the position for a three-year period till February this year. He was replaced by Prasanta Das Sarma.

Prior to Airtel Kenya, he held various positions within Millicom Group – which operates the Tigo brand -, serving within the firm’s affiliates in Ghana and Chad.

Even though Adil‘s updated profile states that he is the CEO at Liquid Telecom Kenya (as from April this year, meaning that he has held the position for two months), Ben Roberts, who has held the position of CEO since the acquisition and rebranding of Kenya Data Networks (KDN) to Liquid Telecom Kenya, also states on his LinkedIn profile that he is the Liquid Telecom Kenya CEO.

It is therefore unclear whether the Ben Roberts has assumed a more senior role within Liquid Telecom Group or he is still at Liquid Telecom Kenya as there was no official communication from the group announcing Adil’s appointment to the CEO position.

On Twitter however, Ben Roberts’ handle states that he’s the Group Chief Technology and Information Officer (CTIO) at Liquid Telecom. The same position – Chief Technology Officer (CTO) – appears against Roberts’ name on Liquid Telecom Group’s website.




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  1. Ben Roberts to chair Liquid Telecom Kenya board as Adil Youssefi takes over as CEO | aptantech

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