Homeboyz Radio’s PR unit – Aktivate PR – has added a new client to its portfolio. Aktivate PR signed up the ICT Authority from PMS Group. But even with the departure of ICT Authority, PMS can take solace in the fact that it still retains IFMIS and Communications Authority of Kenya (CA) as tech-related clients.
The knowledge that the ICT Authority account has been signed by a new agency will make both journalists and bloggers heave a sigh of relief as PMS Group had become notorious for sending invites just a few hours to their events or sending the same at unusual hours.
For instance, the invite below was shared on a media and bloggers’ Whatsapp group by a PMS Group exec at 10pm on Thursday night (while the event was scheduled for the following morning at 7.30pm, out of the CBD).
Asked if he really expected people to attend the event in the morning after sharing the event so late in the night, the PMS did not bother to respond.
Let’s hope this will change with the departure of the account to Aktivate PR whose first major assignment for the client was media coordination during this year’s Connected Summit in Kwale County.
Apart from ICT Authority, Aktivate‘s other ICT client is IT security firm ESET.