Citizen Radio and TV leads in audience ratings for Q1 2017, followed by KTN


GeoPoll has released its latest Media Measurement report with audience statistics for top TV and Radio stations for Quarter 1 2017 in Kenya, where the GeoPoll Media Measurement service is currently available.

Radio

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top Radio stations at the national level in Kenya for Q1 2017 by examining both ratings and share for the top stations in Kenya. The below chart shows the average ratings for the top stations throughout the day:

Kenya Q1 radio Ratings.fw.png

Radio Citizen leads consistently in ratings throughout the day whereby its highest ratings records at an average of 6.64 between 6-8AM. Radio Maisha takes the second ratings position with its highest point being between 6-8AM with an average of 5.16, while Jambo station achieves the third position in ratings nationally.

GeoPoll also took into account the average share for Q1 2017:

The top spot is still maintained by Citizen with a share of 16.2%. The second highest share of listeners is Radio Maisha with 12.8% followed by Jambo which maintains its third position in share with an average of 9.2%.

Kenya Radio audience share Q1 2017.gif
The high share of 34.0% for other stations not within the top 10 shows the large number of radio stations in Kenya, which broadcast across the country at a regional level.

Television

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Kenya for Q1 2017, a process which involved examining both ratings and share for the top stations in Kenya. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.

Kenya TV Ratings Q1 2017 .gif

Citizen has the leading spot in ratings during peak hours at the national level with its highest rating being during primetime at 8.30PM with an average of 10.83. KTN takes the second lead in rating only between 7-7.30PM. At 9.30PM, there is a tie between NTV and KTN while the rest of the times 8-10PM NTV overtakes it. KTN News consistently takes the fourth position during the peak hours nationally.

GeoPoll also examined average share across the entire day during Q1 2017. Here, Citizen leads with the highest share of 33.7% of viewers followed by KTN at 11.1% then KTN News at 8.8% nationally. NTV follows closely with 8.5% in the share of viewers.

Kenya TV audience share Q1 2017.gif

The share for other stations outside the top 10 indicates that only 12.4% of radio stations in Kenya, which broadcast across the country at regional level.

GeoPoll Media Measurement is currently available in DRC, GhanaKenya, MozambiqueNigeriaRwandaTanzaniaUgandaEthiopia and Afghanistan.