Kenya’s PR agencies won four continental honours on last Thursday May 11 at the inaugural African SABRE Awards, thereby cementing their leadership position among corporate peers in Africa.
The award ceremony was held, in conjunction with the Holmes Report, as part of the African Public Relations Association (APRA) annual conference in Morocco on May 11, 2017.
(TOP: Engage Burson-Marstellar Managing Partner, Desiree Gomes – left – MultiChoice Kenya Corporate Affairs Manager, Philip Wahome – centre – and Engage Burson-Marstellar Account Executive, Maria Nkumba – right – with the inaugural Africa SABRE Awards Event category award won for the joint execution of Disney’s Roar of the Lion Guard PR campaign held in Morocco).
This year’s theme was ‘Competitive Africa: Effective Positioning through Integrated Communication’ which examined six intervention areas. Among them were economic integration, infrastructure development, tourism, good governance, health and education.
Engage Burson-Marsteller Kenya leads the pack locally with two awards while Levanter and Ogilvy Africa scooped one award each.
The SABRE Awards, akin to the Oscars of the PR world, are sponsored by PR and marketing industry publication The Holmes Report. The Awards have a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, South Asia, and now Africa.
(ABOVE: Holmes Report founder and SABRE Awards chairperson, Paul Holmes (right) presents the Africa Event campaign award to MultiChoice Kenya Corporate Affairs Manager Philip Wahome and Engage Burson-Marstellar Managing Partner, Desire Gomes and Account Executive, Maria Nkumba. Looking on is Africa Public Relations Secretary-General and PRSK chairperson, Jane Gitau).
The winners from these regional competitions are eligible for the Global SABRE Awards, which recognise the best PR campaigns from more than 5,000 entries around the world.
Below are the various categories in which Kenyan firms received awards:
Special Event: Gold Winner – Lion Guard Return of the Roar, MultiChoice Kenya with Engage Burson-Marsteller (Kenya).
Eastern Africa: Gold Winner – My #ColgateSmilefie campaign, Colgate-Palmolive with Burson-Marsteller Africa (Kenya and South Africa).
Non Profit Campaign: Gold Winner – Help, Hope, Life campaign, Faraja Cancer Support Trust with Levanter Africa
Marketing to Consumers: Gold Winner – Coke Studio Africa campaign, Coca-Cola with Ogilvy Africa
Certificates of Excellence:
Social Media Campaign of the Year – Kenya Red Cross Society
Special Event of the Year – Kenya Red Cross Society
Marketing to Consumer – New Product, Kenya Red Cross Society
Desiree Gomes, Managing Partner commented: Engage Burson-Marsteller Kenya while receiving her Awards commented, “We are honoured to have won in two categories of continental awards which demonstrates the capability of our local team in-country in producing top international quality work for our clients like MultiChoice Kenya and Colgate-Palmolive.”
Commenting after receiving the award, MultiChoice Kenya, Corporate Affairs Manager Philip Wahome thanked APRA and Holmes Report for seeking to raise the standards of PR in the continent and advocated for stronger agency-client relationships to improve the quality of work.
“We thank all teams in-house and agency that were involved in creating award-winning work that has been recognised at an African level. Multichoice Kenya remains committed to enriching the lives of our consumers by making great entertainment accessible and delivering it innovatively,” said Wahome.
Public Relations Society Chair and current APRA secretary-general, Jane Gitau commented: “Kenya Public Relations practice is world-class. The campaigns carried out locally are of international repute. As the [PRSK] President, I am delighted that a lot of good work and professionalism is evident in the country and continent. I congratulate all award finalists and in particular, the winners. Recognition and awards at the inaugural SABRE Awards Africa is an honour for PR agencies as well as clients and reinforces the results that can be achieved when both agency and clients combine world class strategic counsel with cutting edge, integrated communications.”