The GeoPoll media measurement service launched in 2 more countries at the beginning of Quarter 1 2017. We are excited to announce that we now have overnight data on media rankings in Ethiopia and Afghanistan. As Radio and TV continue be most popular broadcast media in Africa, GeoPoll has analyzed the top TV and Top Radio Stations in 7 African Countries for the first quarter of 2017.
The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information risking valuable advertising dollars. The GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio and Print.
The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Nigeria, Ethiopia and Afghanistan to provide media insights into markets where data is scarce.
The 1st Quarter 2017 Report Highlights
Amongst the top 10 radio stations in Uganda, Capital FM takes the lead in audience share with an average of 8.7% followed by Radio West with a share of 4.4%, NTV consistently takes the leading spot nationally in ratings during peak hours with its highest ratings being at 9PM with an average of 9.11.
The top spot is still maintained by Citizen with an audience share of 16.2%. The second highest share of listeners is Radio Maisha with 12.8%. CitizenTV leads with the highest share of 33.7% of viewers followed by KTN at 11.1% then KTN News at 8.8% nationally.
Wazobia FM is the leading radio station in ratings throughout the day nationally. Its highest ratings are between 2-4PM with an average of 3.66. There is a stiff competition between Channels TV and AIT in ratings nationally during peak hours.
Clouds consistently takes the lead in ratings nationally throughout the day with its highest ratings being between 2-4PM with an average of 8.11. There is a stiff competition amongst the TV stations in Tanzania during peak hours. However, from 8-9:00PM, ITV takes a dramatic lead in ratings nationally.
There is stiff competition between Adom FM and Peace FM on the ratings nationally during peak hours. There is stiff competition among UTV, Adom TV and TV3 during the peak hours. Adom TV emerges to get the highest ratings nationally between 7.30-8.30PM.
FBC Radio takes the lead throughout in rating except at 8-10PM where there is a tie with EBC FM ADDIS 97.1 with a rating of 6.25. KANA TV is on the lead throughout the peak hours with its highest rating at 8.30PM with 12.95.
Arman FM takes the lead throughout with its highest rating at 8-10AM being 6.77. There is a stiff competition between Khurshid FM and Azadi Radio. TOLO TV station leads in rating throughout the peak hours with its highest rating at 8PM with 11.92.
(The original version of this article was first published on the GeoPoll blog on April 27, 2017).