Ogilvy named best advertising agency in Africa at Cristal Festival 2017


Ogilvy Africa was named the continents’ Agency and Network of the Year after winning 39 awards in the African Cristal Festival 2017, held in Marrakech, Morocco over the weekend.

The Nairobi-headquartered agency won seven out of a possible 12 Grand Prix awards, including the Festival Grand Prix, the Leadership Grand Prix, the Media Grand Prix, Digital Grand Prix and the Mobile Grand Prix. It also bagged 21 Gold, 8 silver and 3 bronze awards, to emerge top of the table in the continental showcase.

The Most Eligible Bachelor”, a global campaign to raise funds for the conservation of the Northern White rhino species, was the most remarkable win with 30 awards during the festival that rewards the best advertising campaigns created and broadcasted over the African continent, on any media. The Northern White rhino is critically endangered, with only 3 of its kind left in the world, living at the Ol Pejeta Conservancy. “Madaraka Day”, a campaign for Airtel networks won seven awards including three Gold, while King Condoms won two silver awards.

“This is a very proud occasion for Ogilvy Africa. The awards are testament that with deep insights, persistence and quality collaborative work, we have what it takes produce some of the most remarkable work in the continent.” Said Nadja Bellan-White, CEO, Ogilvy Africa.

In addition, Mathieu Plassard, MD, said, “It is humbling that this recognition comes just weeks after Ogilvy Africa won the Africa Sabre for its Public Relations work on Coke Studio, adding to an already colourful cabinet of medals won over the last two years. We are indeed telling Africa’s brands story, the African way”.

Plassard added that Ogilvy Africa would also enter some of its work to a roster of global awards scheduled for this year, with a view to demonstrating the impressive integrated communications talent pool domiciled at the agency.

The African Cristal Festival rewards the best advertising campaigns created and broadcasted over the African continent, on any media. Agencies submit their campaigns to international and regional panel of creatives and try to win a Cristal, an award recognized in local and international rankings. This year, the entries competed in the Regional Awards, where the best creations in 7 regions or countries of the African continent, were recognised and rewarded.