After Showmax, another SVoD provider, iflix, targets sub-Saharan Africa market




Two years after Nasper’s SVoD provider Showmax debuted its services in Africa, another firm, iflix, has announced the establishment of iflix Africa to bring its services to sub-Saharan Africa (SSA).

iflix Africa will be headquartered in Cape Town, South Africa and trade commercially as ‘iflix’. The firm plans to open other offices in Nigeria, Ghana Kenya, Tanzania and Zimbabwe, thereby increasing the brand’s global footprint to 23 territories worldwide, with additional regional markets to be added over the coming months.

The commercial launch of iflix’s SVoD service across SSA is planned over the second and third quarter of 2017, and will make iflix’s vast range of thousands of TV shows, movies and more, including many first run exclusives and award winning programs available to hundreds of millions of consumers across the region. In addition to having the best of Hollywood, Bollywood, Nollywood and other regional and local programming, the service will additionally offer an extensive collection of highly acclaimed African shows and movies with iflix Africa planning to introduce exclusive African content series.

Having first launched its service in Malaysia in May 2015 before spreading to other parts of Asia, the firm has since spread to cover 18 markets in Asia as well as North Africa and Middle East (MENA), signing up over 5 million subscribers.

iflix Africa hopes to capitalize on SSA’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.

In March 2017, iflix announced the completion of a US $90 million round of funding to support its international expansion. The round added new investors Liberty Global Group and Zain Group to the company’s formidable shareholder registry which also includes global heavyweights Sky plc, Catcha Group and Evolution Media.

Mark Britt, iflix Co-founder and CEO said: “The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers.”

“As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVoD service here. We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region,” added Andre de Wet, iflix Head of Africa.

Each subscription will allow users to access iflix content on up to five devices, including phones, laptops, tablets, and television sets.

iflix is a Subscription Video on Demand (SVoD) service which offers users comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies from Hollywood, UK, Asia, Middle East and Africa.




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