Abey Mokgwatsane quits O&M South Africa, to head Vodacom’s brand and communications division

After 5 years of service, Abey Mokgwatsane is set to leave Ogilvy & Mather’s (O&M) South Africa unit which he’s led from January 2012. O&M last week announced that Abey Mokgwatsane had resigned as the PR and advertising agency’s CEO and will be leaving at the end of September to join Vodacom as its new Managing Executive for Brand and Communications.

“Abey has been a transformational leader for our business and we are disappointed to see him go,” said O&M South Africa board chairman Moss Mashishi. “We thank him for all he has done to grow the Ogilvy business, our brand and our people to where we are today – at the top of our industry.”
(TOP: Abey Mokgwatsane, the outgoing CEO, Ogilvy&Mather SA in CNBC interview in 2013. Photo: YouTube).

“During his tenure at Ogilvy, Mokgwatsane helped navigate the company towards a modern marketing future with many important milestones on this journey. He has overseen the acquisition of Gloo Digital and the drive towards integration of the agency’s best-of-breed services. He has driven the development of its digital capabilities and innovated in areas like data and mobile,” stated O&M South Africa in a statement, adding that the outgoing CEO “has also been a champion of Ogilvy’s ‘Twin Peaks’ philosophy of producing breakthrough work, that works – in his tenure Ogilvy has been the number one ranked agency in South Africa for five years in a row.”

“Mokgwatsane has also been instrumental in accelerating Ogilvy’s critical transformation agenda and has succeeded in attracting new leadership to the company that will stand it in good stead for the future. Ogilvy’s Level 2 BBBEE rating would never have been achievable without Abey’s leadership in this area… His work on the Ogilvy talent agenda has been particularly important and he leaves the agency with an enhanced reputation for attracting and developing talent and growing young Black talent specifically,” adds the statement.

Paul O’Donnell, Ogilvy EMEA CEO and Chairman said, “While Abey’s departure is unfortunate, he leaves behind a strong agency, good leadership and cutting edge modern marketing capabilities. Ogilvy’s loss is Vodacom’s gain and we wish him all the very best for his new challenge.”

Ogilvy&Mather South Africa is yet to identify a successor to Mokgwatsane who joined the agency in 2012 as the CEO. Prior to Ogilvy&Mather South Africa, he was the CEO of VWV Group SA.

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