PayTV services provider StarTimes Media has announced a reward programme that will see subscribers enjoy upgrades to higher bouquets at no extra cost as well as bonus airtime upon renewal of their monthly subscriptions to a bouquet of choice.
The move is an effort to grow the company’s subscriber’s retention rate while extending benefits to dormant ones thereby encouraging account re-activations.
Speaking on this development, Mark Lisboa, VP and Marketing Director, StarTimes, noted that for every subscription made on the Basic bouquet, customers will enjoy a week long automatic upgrade to the Classic bouquet, while for every Classic Bouquet subscription, they will enjoy a week’s access to the Unique Bouquet at no extra cost.
“We have introduced this loyalty programme to enable our subscribers to access more premium channels at no extra cost thereby extending more value for less. We continue to enable more and more households across Kenya to enjoy affordable digital television since we established our operations in Kenya five years ago and are committed to growing our service offering going forward,” noted Lisboa.
StarTimes subscribers who renew their packages before the expiry are also set to enjoy 10% bonus airtime in addition to the week-long upgrade to a higher bouquet.
These incentives will equally be extended to the satellite television customers where for every month subscribed on Smart bouquet, subscribers will enjoy a week on Super Bouquet at no extra cost while getting access to the 10% bonus airtime once the package is renewed before its expiry.
StarTimes offers affordable bouquets to its digital terrestrial subscribers ranging from Kshs 599 for the Basic bouquet with access to over 40 international channels, Classic at a cost of Kshs 999 per month with access to over 60 international channels and Kshs 1,499 for Unique bouquet with access to over 75 international channels.
Satellite television customers equally enjoy a range of channels including over 70 channels on the Smart bouquet that retails at Kshs 899 and Super bouquet which retails at Kshs 1,499 per month with access to over 100 channels including select high definition channels.
The company recently extended its digital terrestrial technology reach to over 30 counties thereby enabling more than 70% of Kenyans access its affordable television service while complementing the satellite offering that covers 100% of the country enabling Kenyans to have more affordable digital television service options.