Sony showcased its latest products at IFA 2017 consumer electronics show in Berlin. The products range from home systems, noise cancelling earphones, and Xperia smartphones.
“By continuing to deliver revolutionary products that resonate at a deep emotional level, Sony stands at the “last one inch” between our customers and the experiences they seek. We are achieving steady profit growth in our electronics business by focusing on the high value-added market, and are well positioned for the remainder of 2017 and beyond,” Shigeru Kumekawa, President of Sony Europe said.
Hideyuki Furumi, the Executive VP, Global Sales & Marketing, Sony Mobile Communications, then took the stage to introduce the latest products from the Xperia X smartphone series.
Audio & TV/Smart Home
Sony unveiled its latest Hi-Res wireless noise cancelling stereo headphone models, succeeding the MDR-1000X, which was announced to great acclaim at IFA 2016. Three new types of headphone models will be launched: the headband style WH-1000XM2, the behind-the-neck style WI-1000X, and the truly wireless WF-1000X.
Each of these three 1000X series models boast industry-leading noise-cancellation levels for Bluetooth headphones. They also come equipped with the world’s first “Adaptive Sound Control”, which recognize the user’s actions and automatically switch the noise cancellation feature on or off, in accordance with the usage situation. Customers can choose one of three styles, all of which overcome the inconvenience of having to constantly remove the headphones in order to adjust the volume, instead allowing users to fully immerse themselves in the high-quality audio experience.
Sony’s new hear headphones, come in an array of new colours to match every lifestyle and fashion choice. The colours also match Sony’s latest Xperia and Walkman products, allowing for any number of eye-catching colour combinations.
Sony also announced the launch of its new 77-inch 4K OLED BRAVIA A1 series in Europe. It delivers a ground-breaking visual experience thanks to Sony’s unique 4K HDR processor X1Extreme as well as Acoustic SurfaceTM technology that vibrates the display, and enables sound to be output directly from the TV screen.
Sony is also keen on spread of the 4K HDR world and showcased the X1 Extreme-equipped 4K LCD BRAVIA XE94/XE93 series, together with PlayStation 4 Pro (PS4Pro) and other 4K HDR products. The experience demonstrates powerful images and sound of 4K HDR and the latest Dolby Atmosaudio quality, through Sony’s UBP-X800 Ultra HD Blu-ray player and HT-ST5000 Soundbar.
The LF-S50G, Sony’s first wireless speaker with the Google Assistant built-in, set to make its way to markets in the United States, UK, Germany, France, and elsewhere, enabling users to enjoy high fidelity music and 360-degree sound from any corner of their room. The “Gesture Control” feature allows you to adjust the volume or skip to the next track without directly touching the speaker, and simply by waving hand nearby. With JIS-compliant IPX3 splash-proof capabilities that make it suitable for use even in the kitchen, the LF-S50G reflects Sony’s commitment to audio quality and ease of use. Additionally, BRAVIA models will also be updated with built-in Google Assistant functionality by the end of the year. Simply by speaking to the Assistant on your LF-S50G or BRAVIA remote control, you can initiate audio or video playback, keep up with the latest news, and even control audio devices, lights, and other wi-fi connected IoT devices that work with the Google Assistant.
The smart home demonstration at the IFA show floor centred on Sony’s line-up of high-quality, interconnected audio and video products. Introducing different ways of using the LF-S50G, BRAVIA, and other Sony products alongside compatible devices from other companies. Several examples of potential user experiences will be on display, including multi-room music playback in the living room and kitchen, as well as recipe and restaurant information search and display via BRAVIA.
Sony Mobile Communications announced three new smartphones: Xperia XZ1 and Xperia XZ1 Compact in its flagship range, and Xperia XA1 Plus in the super mid-range. All models will be available globally from Autumn 2017.
Xperia XZ1 incorporates a host of premium features made possible using Sony’s advanced technologies, including its latest Motion Eye™ camera system, HDR5.2” Full HD display and Hi-Res Audio.
A new breakthrough feature is 3D Creator, Sony Mobile’s unique in-house solution for fast and easy scanning of 3D objects. There are many playful options to enjoy with 3D Creator, such as creating an avatar for use in the camera AR effects options, setting a live wallpaper, sharing on social media with your friends as a 3D sticker, or sending to a 3D printer to make it into a memorable keepsake.
Xperia XZ1 Compact packs the power of Xperia into a compact form with a 4.6” display and premium features including Motion Eye camera, Hi-Res Audio, innovative 3D Creator, and additionally features a new super wide-angle front camera which extends the field of view to 120 degrees.
Both Xperia XZ1 and Xperia XZ1 Compact are powered by the latest Qualcomm Snapdragon 835 Mobile Platforms for high-speed Internet connections and fast and efficient performance. The new Xperia XA1 Plus features a premium 23MP rear camera, 5.5” Full HD display and impressive audio performance. Additionally you can be confident of all day battery thanks to its large 3430mAh capacity.
Game & Network Services
PlayStationVR (PS VR), a virtual reality system that takes the PlayStation 4 system to the next level of immersion, will be showcased at the Sony booth. Visitors will be able to enjoy a host of VR content, including Farpoint, in which players can use a weapon type controller called PS VR Aim Controller to battle through an extra-terrestrial world, and find their way back home against an onslaught of hostile enemy lifeforms.