Kenya is touted as one of the fastest growing tech countries in the world. It also has one of the highest internet penetration rates in the world at 89.7% as per the Communications Authority statistics for June, 2017. Additionally, there are over 9 million Facebook users in Kenya with about 7 million daily users of the social network.
To investigate how small and medium size companies are taking advantage of this digital shift, data and information services company Infomoby Kenya conducted a study of 5,000 SMEs based across the country in October 2017.
Of the 5,000 companies sampled, 84% have some form of online presence to take in the masses online. Facebook appears to be the preferred online channel with all the companies in this class having a Facebook presence. At least 50% conduct their businesses on WhatsApp through groups and friends. 31.7% have websites.
Interestingly, over 70% of the companies with websites created them within the last 12 months.
Presenting the results, Africa118 – Infomoby CEO Ezana Raswork said this growing trend has been occasioned by growing dependence levels on the internet for information on businesses. “Over 60% of Kenyans now Google for local businesses before procuring their products and services. They want to know where the businesses are located, their operating hours, their rates and what other consumers are saying about them.”
Most of the times they just back off if there is no information online. To many Kenyans now, if a business doesn’t have an online presence, especially a website, then it is not legitimate or trustworthy enough.
From this trend, Infomoby estimates that by the year 2025, websites will be a necessity for any business, of any size. This will also be facilitated by a growing number of digital services companies and individuals creating websites for increasingly low rates.
Africa 118’s Infomoby is the leading directory service in East Africa with offices in Kenya, Uganda and Ethiopia. Over the years, it has built the biggest accurate data for small and medium enterprises and trained over 120,000 businesses on leveraging on the power of internet to grow their businesses.