Huawei breaks with tradition, unveils Mate 10 models exclusively on Jumia   

In a move that is being seen as the highest stamp of approval of – and affirmation for – the growth of e-commerce in Kenya, Huawei Mobile has today launched its latest smartphone model – the Mate 10 series – exclusively on the Jumia platform.

And as part the deal with the device vendor, Jumia will have the Mate 10 models for two weeks, a whole 14 days, before other retail outlets and telcos can stock the device. What a marketing coup!

(TOP: Nakhulo Khaimia, Marketing Manager, Huawei Device; Derrick Alenga, Retail Manager, Huawei Kenya and Sanaz Abaie Head of Category for Mobile and Tablets, Jumia Kenya, showcase the Huawei Mate 10 series during its launch in the Kenyan market). 

For Huawei, which has previously launched new models through telcos – mainly Safaricom and other retail outlets, the move is meant to enable the firm diversify its distribution network.

“We are delighted to partner with Jumia for this launch as part of a commitment to diversify our distribution channels to include popular e-commerce platforms. Moving forward, we intend to increase our market share through strategic partnerships with Mobile Network Operators, Device retailers and distributors in our quest to reach untapped markets. On Jumia, we are hoping to push through more than 2000 devices annually,” said Adam Lane, Huawei Technologies’ Senior Director, Public Affairs.

For Jumia, the deal could not have come at a better – and more appropriate – time. Since November 13, Jumia has been having its Black Friday sale which this year runs for a month till December 13, 2017. This means that Jumia will have the opportunity to sell Mate 10, Huawei’s flagship model, exclusively until almost the end of the Black Friday season.

While recognizing the crucial role of the deal in growing its customer base as well as product choice for clients, Jumia Kenya MD Sam Chappatte, said: “We are delighted to have Huawei Mobile Kenya on board and I strongly believe this partnership will go a long way in ensuring that our growing customer base access various devices sold by Huawei Mobile. We intend to have a long lasting partnership with Huawei thus ensure that all Huawei devices available online have warranty and ensure Huawei Customer service provides solutions to any rising concerns from our customers. With the increase in online shopping we strongly believe we will play a key role in increasing the market share for Huawei Mobile.”

In its latest report titled “White Paper 2017; Trends from the Kenyan Smartphone & E-Commerce Industry”, Jumia noted that Kenya continues to embrace e-commerce, with traffic on the e-commerce website increasing by 28% over the last year with an average of 3.4 million people visiting the website monthly, which is the equivalent of 11 per cent of Kenya’s internet users visiting the Jumia platform every month.

Again, worth noting is the phones and tablets category at Jumia – which consists of 1,000 smartphones, 7500 accessories and 580 tablets from a variety of top brands and distributors – ontinues to be the most popular, both in terms of number of items sold and in terms of revenue it generates.

And now, what are the new unique features and exclusive characteristics only found in the Mate 10 series?

The Huawei Mate 10 mobile devices come in 2 variants – one with a 64GB memory (which will retail at Kshs 79,999) and the Mate 10 Pro that comes with 128 GB memory priced at Kshs 89,999. The Mate 10 Series, which continues Huawei’s legacy of superior product performance and longlasting battery life, also integrates new Leica Dual Camera technology.

“The Huawei Mate 10 series is a device that gives users a seamless experience. A key feature is the Artificial Intelligence processor that is adaptable with ones surroundings making the phone stand out in this competitive market,” said Adam Lane.

The Huawei Mate 10 is intelligent as it comes with an artificial intelligence processor to offer users a faster, stronger and seamless experience. Thanks to the powerful Kirin 970 with a built-in neural processing unit (NPU), the Huawei Mate 10 can analyze and adapt to its surroundings while offering a fast and strong performance.

Huawei also launched three HUAWEI Mate 10 accessories. These include the EnVizion 360 Camera which can shoot 5,000 photos and 2,000 360-degree videos with multiple viewing modes for users to share across their social media channels; Huawei’s SuperCharge Power Bank which supports a 4.5V / 5A low-voltage fast charge; the Smart Scale which can monitor and analyze health information such as body fat percentage and Body Mass Index through a mobile app. 

Going back to the Black Friday sale, Jumia will this Friday November 24 launch the largest day of the event, Black Friday XXX. The launch will be a fusion of entertainment and e-commerce over the course of a Concert featuring East Africa’s top boy-band Sauti Sol. This continues the trend set by Alibaba who recently launched their ‘Single’s Day’ with a concert featuring Pharrell and Nicole Kidman. Sauti Sol will perform on Thursday November 23 from 7pm at the Alchemist Bar, Westlands, as the countdown for Black Friday begins.

“It’s been an exciting start to the Black Friday Festival – with customers reacting positively to the offers our partners have put forward. We are seeing increasing interest in smaller towns around Kenya, and expect that Nairobi will start to represent a smaller share of our business in the future as a result. Towards the end of this week, we shift focus to Black Friday XXX – Friday 24th, where customers will get more Treasure Hunts, more Flash Sales, and 1000 more deals,” said Chappatte, the Jumia Kenya MD.

The e-commerce giant has partnered with both local and international brands including Mastercard, Infinix, Nice & Lovely, Pampers, Chandaria Industries, Unilever, Ramtons, Samsung, LG, Oppo, Huawei, Simba Corp and Procter and Gamble.

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