In a bid to woo mobile, home and furniture sellers, OLX have embarked on a three weeks promotion that will see mobile phone sellers get 2 featured adverts at a price of 3. They have also reduced the price of their featured adverts, in their home, furniture and garden encouraging sellers to take up more of adverts within this category.
The featured adverts which OLX introduced are meant to help the sellers pay a premium fee to have their items appear at the top of the site for a higher visibility.
The featured adverts now cost Kshs 800 for the 7 days, Kshs 1,400 for the 14 days and Kshs 2,500 for 30 days down from Kshs 3,500, Kshs 10,000, and Kshs 18,000 respectively. OLX also noted that half of the adverts posted in this category receive at minimum, one potential buyer within 7 days.
“Our home and furniture category ranks fourth among the top categories sellers close deals on in our platform. This is because the category has more than 50% consumer to consumer sellers who come with variety of items ranging home appliances, furniture and décor. To get these sellers selling even faster, we have now cut down our advert prices, thus giving their items more visibility for these products,” said Peter Ndiang’ui, OLX Kenya country manager.
Ndiang’ui added that the political temperatures have also slowed down length of time seller’s items are sold hence the introduction of the promotion and price cuts.
“We hope to have the home and furniture as well as mobile phone users take up the featured listing and sell faster in our platform.”
The OLX Group operates a network of online trading platforms in over 40 countries. It builds classifieds marketplaces that empower millions of people to buy, sell and create prosperity in local communities.
With over 300 million monthly users worldwide, OLX Group makes it fast and easy to buy and sell almost anything online, such as household goods, phones, cars and houses. Through consumer brands including Avito, dubizzle, letgo, OLX, Stradia and Storia, more than 10 million things are listed on its apps and platforms every single month. The OLX Group operates in over 25 offices across five continents.