Sony’s Africa and Middle East units set to achieve 20% targeted growth in 2017




Sony Corporation reported strong sales and operating revenue performance for the second quarter of 2017, with a year-on-year increase of 22.1 per cent compared to the same quarter of the previous fiscal year.

Ending September 30, 2017, the US$18.25 billion (¥2.06 trillion) increase was primarily attributed to the impact of foreign exchange rates and a 15 per cent increase in Game & Network Services (G&NS) segment sales, on a constant currency basis.

(TOP: Taro Kimura, MD of Sony Middle East and Africa introducing the Sony MHC-V90DW High Power Audio System). 

The operating income for this quarter increased to US$1.40 billion (¥158.5 billion) year-on-year to US$1.8 billion (¥204.2 billion), a 346.4 per cent rise. Contributing to the income growth was the increasing sales of Imaging Products and Solutions (IP&S), which posted a 15.8 per cent year-on-year growth amounting to US$1.4 billion (¥156.7 billion). Sales for the Home Entertainment & Sound (HE&S) segment were also up by 28.1 per cent year-on-year amounting to US$2.6 billion (¥300.9 billion).

Sony Middle East and Africa (MEA) is on track to achieving the targeted 20 per cent growth in the region in 2017. Reviewing the company’s half year performance, Taro Kimura, MD, Sony Middle East and Africa said: “This year, we have seen a very strong upswing in the business across all three of Sony’s priority segments.  In the television category, our new range of BRAVIA 4K HDR TVs and BRAVIA OLED TVs have been well-accepted by the market and we are estimating a growth of 22 per cent in 2017.

“In the audio business we are growing by 28 per cent. The ambitious growth expectations in the audio category are spurred by the overwhelming acceptance of the company’s high power audio system MHC-V90DW. In digital imaging, the recently introduced Alpha A9 camera has been a huge success with a 21 per cent growth projection and the gains will be reinforced with more new cameras and lens introductions later this year”

Sony Middle East and Africa FZE is a regional subsidiary of Sony Corporation and the regional headquarters for the Middle East and Africa unit. The company is engaged in the business of Sony Consumer Electronics, Recording Media and Energy, Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 262 accredited third party service centers reinforces Sony’s presence in key markets in the region.




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