Opera, the developer of Opera Mini and Opera browsers, has announced that the number of monthly active users (MAUs) of its service has exceeded 100 million as of November 2017. This marks an unprecedented growth from two million to more than 100 million monthly active readers in less than one year.
“News is not dead, you just have to provide people with the content they want without making them work too hard for it,” says Peter Wallman, SVP Mobile browsers.
Why is news reading growing exponentially among the Opera mobile browser users? That’s because the Opera team has developed its own artificial intelligence (AI) engine to provide them with relevant content in a smart way. The AI system studies users’ news-reading behavior in real time and learns from it in order to provide them with a personalised news offer. This means people get faster and easier access to news and videos that interest them.
It’s an approach that works. The news and video service has witnessed a 50-fold growth since its introduction in the Opera Mini browser in January 2017. Usage data from November shows that the average user now spends 40 minutes every day inside the Opera browser and engages with between 65 and 81 news stories per day.
This is also good news for publishers: Opera’s AI technology increases exposure of their articles by delivering them to the relevant people who are thus more likely to comment and share. In 2017, Opera has partnered with over 800 websites and publishers.
The browser is a great access point for exploring news and video content from the internet. It’s also an app used for everyday life activities such as online shopping, looking up information or mobile payments. Because of this, Opera is planning to soon launch Opera Today, a dedicated news and content app, offering users news and videos relevant to them. Opera Today will use the same AI-engine Opera browsers.
“By first introducing the AI news reader into the popular Opera mobile browsers, used by 250 million people worldwide, we have managed to overcome one of the biggest challenges in making an AI newsreader truly smart, namely that of scale.” added Wallman. “Building on the success of Opera Mini, we will continue developing our AI-service to make it one of the leading content discovery platforms in the world. The unique combination of a large user base with our deep technology skills gives Opera a unique position to achieve this goal. We are looking forward to releasing Opera Today in the near future.”
The web is an open platform that enables content publishers to generate high value through the web browsers. People are now increasingly requesting new and smarter solutions for aggregating news from various sources. Opera’s news and video engine recommends articles from tens of thousands of unique websites, driving billions of article views. In addition, Opera has signed up with more than 800 publishers and websites for commercial relationships. Opera thus generates high value throughout the publishing ecosystem.