Sony’s new digital camera, the α9, now available in Kenya




Sony Middle East and Africa (MEA) has introduced its latest digital camera, the α9 (model ILCE-9), considered the most technologically advanced, innovative digital camera that Sony has developed to date. The new α9 offers advanced level of imaging performance that is unmatched by any camera either mirrorless or SLR.

The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting at up to 20fps, 60 AF/AE tracking calculations per second and maximum shutter speed of up to 1/32,000 second.

(TOP: The latest digital camera from Sony, the α9).

These are made possible thanks to its 35mm full-frame stacked Exmor RS CMOS sensor – the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximises overall performance.

The speed and innovative silent shooting is combined with a focusing system that features a 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fastest moving subjects are reliably captured and tracked across the frame.

The α9 also features a vibration free, fully electronic, completely silent anti-distortion shutter with no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation. To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards. An Ethernet port (wired LAN terminal) is available as well, and there is a wide variety of new settings, controls and customisability options that are essential for working professionals.

“The α9 breaks through all barriers and limitations of today’s professional digital cameras, with an overall feature set that simply cannot be matched considering the restrictions of mechanical SLR cameras.  It is a fresh look at what a camera is and what a camera should be and really enhances how a professional camera person does his or her job”  said Taro Kimura, MD, Sony MEA.

“Sony is a worldwide leader in digital imaging and the world’s largest image sensor manufacturer. The α9 is a welcome addition to our line-up of industry leading Interchangeable Lens Cameras that include the much acclaimed α7 Series and α6000 series. This year, we are aiming to achieve a 52 per cent sales growth in the Interchangeable Lens Camera business and expect the Full Frame Camera segment to grow by 108%.”




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