LG Electronics is in a process to make home entertainment experience seamless, personalized and more intuitive with the introduction of artificial intelligence (AI) technology, called ThinQ. Through ThinkQ, TV users will now be able to issue hundreds of voice commands and requests by speaking directly into the remote control.
While Smart TVs were traditionally simply TVs with internet connection capabilities and a platform to stream media, LG is breaking the intelligence barrier by going for technology that is responsive to user needs and personalities. The new line of OLED and SUPER UHD TVs will be unveiled at the Consumer Electronics Show (CES 2018) later this month.
LG’s ThinQ TVs also have Google Assistant support and will function as smart home hubs, offering access to other smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.
ThinQ allows the implementation of hundreds of voice requests utilizing LG’s own open smart platform as well as third-party AI services. Viewers will experience further enhancements in what many already consider to be the best TV picture quality, with LG’s newest α (Alpha) 9 processor powering the company’s market-leading OLED TVs.
“LG is continually seeking to innovate in home entertainment and LG ThinQ along with the α (Alpha) 9 processor will deliver a TV viewing experience that is unrivaled in the industry,” said Brian Kwon, president of LG’s Home Entertainment Company. “At LG, our interest is in improving user lifestyles and convenience, which our 2018 TVs amply deliver.”
LG Nano Cell SUPER UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide deeper blacks and enhanced colors, as well as nuanced shadow details for life-like images.
The 2018 OLED and SUPER UHD TVs from LG feature 4K Cinema HDR, which introduces a truly cinematic experience to the home, regardless of the format. LG’s 2018 OLED and SUPER UHD TVs add support for Advanced HDR by Technicolor, building on a legacy of supporting most major HDR formats, from the superior viewing experience of Dolby VisionTM to HDR10 and HLG (Hybrid Log-Gamma). LG’s 2018 OLED and SUPER UHD TVs process HDR images dynamically frame by frame using LG’s proprietary algorithm, Enhanced Dynamic Tone mapping. Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound for the best audio-visual experience possible.